PNC

Business Analytics Lead – Digital Marketing Journey Strategist

PNC

full-time

Posted on:

Location Type: Office

Location: Pittsburgh • Illinois, Ohio, Pennsylvania • 🇺🇸 United States

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Salary

💰 $98,000 - $168,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Develop and own the customer journey strategy by mapping lifecycle touchpoints from awareness through retention.
  • Use Adobe Journey Optimizer to design, launch, and optimize multi-channel campaigns.
  • Partner with analytics teams to use Customer Journey Analytics for measurement and insight generation.
  • Leverage Adobe Real-Time to define audience segments, activation logic and targeting criteria.
  • Translate business goals into actionable journey frameworks and data requirements.
  • Collaborate with creative, marketing and technology teams to align personalization strategy with campaign execution.
  • Define success metrics, track performance, and present insights to stakeholders.
  • Continuously identify opportunities for journey optimization and automation.
  • Stay up to date with Adobe Experience Cloud capabilities and emerging technologies.
  • Advocate for a customer-first approach across marketing and customer experience teams.

Requirements

  • 5+ years of industry-relevant experience
  • Bachelor's degree
  • Analytical Thinking
  • Business Intelligence (BI)
  • Concept Development
  • Data-Driven Decision Making
  • Data Integration
  • Market Research
  • Performance Metrics
  • Qualitative Research
  • Strategic Planning
Benefits
  • medical/prescription drug coverage (with a Health Savings Account feature)
  • dental and vision options
  • employee and spouse/child life insurance
  • short and long-term disability protection
  • 401(k) with PNC match
  • pension and stock purchase plans
  • dependent care reimbursement account
  • back-up child/elder care
  • adoption, surrogacy, and doula reimbursement
  • educational assistance, including select programs fully paid
  • a robust wellness program with financial incentives
  • maternity and/or parental leave
  • up to 11 paid holidays each year
  • 8 occasional absence days each year, unless otherwise required by law
  • between 15 to 25 vacation days each year, depending on career level; and years of service

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Adobe Journey OptimizerCustomer Journey AnalyticsAdobe Real-TimeData IntegrationPerformance MetricsMarket ResearchData-Driven Decision MakingConcept DevelopmentStrategic PlanningAnalytics
Soft skills
Analytical ThinkingCollaborationCommunicationCustomer-first approachOpportunity identificationInsight generationPersonalization strategyStakeholder presentationCreativityProblem-solving
Certifications
Bachelor's degree