Digital Marketing Specialist
ZEISS Group
full-time
Posted on:
Location Type: Office
Location: Braunschweig • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Execute and data-drivenly optimize multi-channel performance campaigns (for example Google Ads, LinkedIn, website) and maintain the necessary content — always in coordination with stakeholders from international marketing teams
- Contribute to the development of channels for the digital market presence of ZEISS Industrial Quality Solutions
- Consolidate and interpret data from various internal and external sources across different customer journeys
- Prepare reports and target-group-specific recommendations for international colleagues across marketing and sales
- Visualize reports using automated dashboards
Requirements
- Degree or vocational training in marketing, media informatics, communications or a comparable field
- Ideally, initial experience in (B2B) digital marketing with focuses such as social media, content management or web analytics
- Interest in new trends in digital marketing and analytics and enthusiasm for working with KPIs and data-driven approaches — including support from AI
- Strong communication skills, empathy and an understanding of different target audiences — also for tasks like community management or creating social media posts
- Basic knowledge of common analytics applications or content management systems
- A structured and independent working style and very good German and English language skills
Benefits
- Health insurance
- Flexible working arrangements
- Training and development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingB2B marketingcontent managementweb analyticsdata analysisKPI managementreport preparationdata visualizationautomated dashboards
Soft skills
communication skillsempathyunderstanding of target audiencescommunity managementindependent working stylestructured working style
Certifications
degree in marketingvocational training in media informaticsvocational training in communications