Brand Manager

• Manage Innovation and Renovation projects from start to finish, partnering with cross-functional team and PMO to commercialize new items through Tate’s Stage Gate process
• Build business case for Innovation, including market analysis and initial size of prize projections for sell-in to the Executive Leadership Team
• Develop compelling category and selling stories in partnership with Sales and Consumer Insights, to maximize innovation sell-in and build retailer excitement
• Develop launch kits, POS materials and sell sheets for Sales team, actively supporting new item sell-in
• Develop packaging design briefs and lead packaging artwork development for Innovation and Renovation items, in partnership with Design agency
• Draft New Product Development briefs to guide the internal R&D team through product development
• Lead tracking of innovation performance post-launch (ACV, velocity, etc.), and identify gaps to plan; present findings to Commercial Team in Monthly IBP Step 1
• Keep a pulse on food and premium cookie category trends, analyzing change in behaviors or preferences that could inform new innovation
• Assist the Marketing Director & CMO in building out the innovation pipeline, participating in ideation sessions and concept development
• Contribute to the strategy of the Innovation pipeline and support commercialization activities

Associate Brand Manager, Innovation

Senior Brand Manager – Online Brokerage

Executive Assistant – Brand Marketing

Vice President of Brand Marketing

Brand Manager

Senior Associate Brand Manager