Assistant Brand Manager
Nestle
Associate Brand Manager, Innovation
Mondelēz International
full-time
Posted on:
Location Type: Hybrid
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $106,300 - $146,200 per year
Job Level
JuniorMid-Level
About the role
- Manage Innovation and Renovation projects from start to finish, partnering with cross-functional team and PMO to commercialize new items through Tate’s Stage Gate process
- Build business case for Innovation, including market analysis and initial size of prize projections for sell-in to the Executive Leadership Team
- Develop compelling category and selling stories in partnership with Sales and Consumer Insights, to maximize innovation sell-in and build retailer excitement
- Develop launch kits, POS materials and sell sheets for Sales team, actively supporting new item sell-in
- Develop packaging design briefs and lead packaging artwork development for Innovation and Renovation items, in partnership with Design agency
- Draft New Product Development briefs to guide the internal R&D team through product development
- Lead tracking of innovation performance post-launch (ACV, velocity, etc.), and identify gaps to plan; present findings to Commercial Team in Monthly IBP Step 1
- Keep a pulse on food and premium cookie category trends, analyzing change in behaviors or preferences that could inform new innovation
- Assist the Marketing Director & CMO in building out the innovation pipeline, participating in ideation sessions and concept development
- Contribute to the strategy of the Innovation pipeline and support commercialization activities
Requirements
- Bachelors Degree in Marketing, Business, or related field
- Minimum 4+ years in CPG Marketing, with experience commercializing Food Innovation a must
- Experience working with syndicated consumption data (SPINS, Nielsen, IRI)
- Extremely strong analytical skills, coupled with ability to turn data into actionable insights
- Experience in both smaller entrepreneurial and large corporate environments
- Ability to build strong relationships with business partners and lead cross-functional projects
- A desire to drive Tate’s future and purpose and to accelerate your career development
- Ability to influence cross-functionally with marketing, sales and external agencies and within the larger Mondelez organization
- Externally and consumer-obsessed
- Influential presenter and storyteller
- Natural collaborator
- Adaptable, agile and calm under pressure
- Powerful communicator that listens and then speaks with impact
- Approximately 20% travel
Benefits
- health insurance
- wellness and family support programs
- life and disability insurance
- retirement savings plans
- paid leave programs
- education related programs
- paid holidays and vacation time
- eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results
- Many of these benefits are subsidized or fully paid for by the company
- No Relocation support available
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market analysisbusiness case developmentnew product developmentpackaging designsyndicated consumption datadata analysisinnovation performance trackingcategory trends analysiscommercializationselling story development
Soft skills
analytical skillsrelationship buildinginfluencingcollaborationcommunicationadaptabilitystorytellingpresentation skillscalm under pressureleadership
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Business
