Brand Manager

• Support the Growth Channels for Ocean Spray Beverages business and assist under Senior Manager
• Assist in the development and execution of short-term and long-term strategy, marketing and innovation objectives for Food Service, Club, Value, and Drug channels
• Serve as a key member of Beverage Brand Marketing Team, responsible for marketing communication strategy, packaging design, product forecasting
• Track and report on weekly and monthly business performance, making recommendations derived from data and consumer insights
• Support development of monthly and quarterly business updates, annual marketing plans and semi-annual Sales materials
• Develop, own and monitor channel-specific forecasts as part of Ocean Spray’s monthly demand planning process
• Lead and influence cross-functional teams in channel specific product launches and initiatives
• Support development & execution of channel specific marketing and shopper programs to drive demand
• Monitor competitive/channel/customer activity and recommend actions to achieve revenue and market share goals
• Partner with Sales team and relevant third parties supporting the business

Associate Brand Manager

Vice President of Brand Marketing

Global Brand Director