Associate Brand Manager
Ocean Spray Cranberries
full-time
Posted on:
Location Type: Hybrid
Location: Lakeville • Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Support the Growth Channels for Ocean Spray Beverages business and assist under Senior Manager
- Assist in the development and execution of short-term and long-term strategy, marketing and innovation objectives for Food Service, Club, Value, and Drug channels
- Serve as a key member of Beverage Brand Marketing Team, responsible for marketing communication strategy, packaging design, product forecasting
- Track and report on weekly and monthly business performance, making recommendations derived from data and consumer insights
- Support development of monthly and quarterly business updates, annual marketing plans and semi-annual Sales materials
- Develop, own and monitor channel-specific forecasts as part of Ocean Spray’s monthly demand planning process
- Lead and influence cross-functional teams in channel specific product launches and initiatives
- Support development & execution of channel specific marketing and shopper programs to drive demand
- Monitor competitive/channel/customer activity and recommend actions to achieve revenue and market share goals
- Partner with Sales team and relevant third parties supporting the business
Requirements
- Bachelor’s Degree required
- MBA Preferred
- Candidate must have 2-3+ years of work experience in CPG brand management or with a marketing/strategic management consultancy
- Channel Marketing experience preferred
- Strong proficiency with IRI / Nielsen POS data
- Ability to sift through large amounts of data to uncover true drivers behind the “why” and tell the story in a succinct way
- Outstanding organizational skills with meticulous attention to detail, comfortable being both analytic and creative
- Candidates should be self-starters who have demonstrated personal and thought leadership capabilities in prior responsibilities
- Previous exposure to business unit P&L ownership, a plus
- Candidates must possess basic knowledge of marketing practices and principles
- Strong interpersonal and communication skills, with a proven ability to influence without authority
- Travel 10%
- Work Experience: At least 1 Year of Experience
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
channel marketingbrand managementmarketing communication strategypackaging designproduct forecastingdata analysisdemand planningP&L ownershipmarketing practicesconsumer insights
Soft skills
organizational skillsattention to detailanalytical skillscreativityleadershipinterpersonal skillscommunication skillsinfluence without authorityself-starterstorytelling
Certifications
Bachelor's DegreeMBA