Ministry Brands

Performance Marketing

• Own the demand generation strategy and roadmap for Mid-Market and Enterprise faith-based organizations, including audience segmentation, messaging, offers, and funnel progression.
• Design and execute multi-channel demand programs across paid media, email, social, web, events, webinars, content syndication, and retargeting to drive qualified pipeline.
• Plan and execute ABM programs for strategic and enterprise faith-based organizations, aligning campaigns, content, and outreach across marketing and sales to influence active opportunities and generate new pipeline.
• Partner with Product Marketing to align demand programs to personas, use cases, and ministry-specific pain points across leadership, finance, operations, and engagement teams.
• Collaborate with Sales and Revenue Operations to define lead qualification criteria, pipeline stages, and handoff processes that support longer sales cycles and multi-stakeholder deals.
• Build and optimize landing pages, forms, and conversion paths designed for higher-consideration purchases, including ongoing A/B testing of messaging, offers, and calls to action.
• Develop and manage nurture programs that move prospects through awareness, consideration, and evaluation stages with relevant, value-driven content.
• Coordinate and execute virtual and in-person events, webinars, and product demonstrations that support mid-funnel and late-funnel pipeline creation.
• Work closely with Digital and Web teams to ensure campaign experiences, site content, and conversion paths are accurate, timely, and optimized for performance.
• Align with paid media agencies to ensure targeting, creative, and messaging support mid-market and enterprise demand goals across search, social, and display channels.
• Repurpose and adapt content into stage- and persona-specific assets such as case studies, guides, product overviews, and comparison content.
• Track, analyze, and report on demand and pipeline performance, including MQL volume, conversion rates, pipeline contribution, influenced revenue, and ROI.
• Partner with Revenue Operations to ensure clean attribution, campaign tracking, and consistent reporting across systems.
• Document repeatable demand generation playbooks and best practices that can scale across products and segments.
• Leverage AI-driven tools and workflows to improve targeting, personalization, testing velocity, and campaign efficiency.

Demand Generation Manager

Account Executive

• As the Sr. Account Executive, you will be responsible for building and maintaining strong relationships with our clients and prospective clients in the Faith Based Organization (FBO) and Ministry Adjacent NPO space to increase revenue and client retention.
• You will be communicating the value and benefit of our complete portfolio of solutions, centered around cross-selling additional products, driving net new revenue through renewals and migrations, and managing the full sales cycle.
• You will prospect and qualify new opportunities, ensuring that they align with our product offerings.
• You will manage the entire sales cycle, from identifying new opportunities to closing the sale and ensuring customer satisfaction.
• Present and sell new products to our clients, ensuring they understand the value and benefit of our solutions.
• Negotiate pricing and contract terms and conditions.
• Manage and interpret customer requirements: You will speak with clients to understand, anticipate, and meet their needs, identify and resolve client concerns, and provide excellent customer service.
• Expand market awareness of our products and industry experience communicating the features and benefits of our products and services.
• Maintain and enter all prospects and new sales information into Salesforce.
• Develop and maintain product knowledge and be an industry expert.

Senior Account Executive

Product Marketing

• Develop and execute GTM strategies to support revenue and growth targets
• Identify market opportunities and customer segments to drive product adoption
• Track market trends and provide actionable insights to Product teams
• Conduct competitive analysis, voice of customer, and user research to inform product improvements and positioning
• Continuously optimize all marketing efforts based on quantitative analytics and data-driven decisions
• Track KPIs across the marketing and sales funnel and provide reports and recommendations to leaders on a regular basis
• Own development and execution of integrated marketing plans to acquire new customers and grow existing revenue
• Partner with demand generation and marketing operations teams to design multi-channel campaigns
• Build go-to-market architecture for how we position our solutions to the market
• Craft compelling, differentiated messaging that emphasizes our value and impact to our customers
• Develop thought leadership topics to position our brands as market experts
• Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights
• Develop in-depth knowledge of our suite of products and leverage insights to inform GTM and product differentiation in the marketplace
• Translate complex features into clear, concise messaging that resonates with target audiences and enables the sales teams to manage dynamic sales conversations effectively
• Partner with sales and sales development leaders to understand competitors and build tools to win deals
• Create enablement materials including pitch decks, one-pagers, case studies, and packaging strategies
• Evolve prospecting tools and tactics, lead nurturing tactics
• Conduct regular training sessions to continuously improve sales effectiveness
• Equip sales teams with in-depth product knowledge and competitive differentiation
• Partner with and influence other marketing teams to work collaboratively to create an ideal GTM
• Partner closely with digital marketing and demand gen teams to create strategies to support Ministry Brands platforms in the market

Senior Product Marketing Manager

Marketing Operations

• Own the administration and optimization of the sales and marketing tech stack (Salesforce, HubSpot, Salesloft, Spekit, etc.).
• Maintain high data integrity across all systems.
• Manage lead routing, lead-to-account mapping, and database hygiene.
• Build and maintain dashboards that track KPIs across the entire customer journey, including CAC, LTV, conversion rates, and pipeline velocity.
• Partner with Sales and Marketing leadership to design and implement scalable workflows that reduce friction and increase rep productivity.
• Provide regular revenue forecasts and performance analysis to the executive team, identifying trends and "breaks" in the demand waterfall.
• Serve as the technical expert for Marketing, Sales, and Finance to ensure all teams are aligned on a "single source of truth" for data.

Senior Sales and Marketing Systems Manager, Analytics

• As an Account Executive, Enterprise, you will be responsible for forging new relationships with Church Headquarters (UMC, AOG, Baptist, etc.), large multi-campus protestant churches and faith-based nonprofits.
• You will be the primary lead focused on communicating the value and benefit of our complete portfolio of solutions to your named account territory, centered around and driving net new revenue while managing the full sales cycle.
• This role will include new logo opportunities as well as back to base current client opportunities
• You will prospect and qualify new opportunities, ensuring that they align with our product offerings
• You will manage the entire sales cycle, from identifying new opportunities to closing the sale and ensuring customer satisfaction
• Present and sell new products to our enterprise clients, ensuring they understand the value and benefit of our solutions
• Negotiate pricing and contract terms and conditions
• Expand market awareness of our products and industry experience communicating the features and benefits of our products and services
• Maintain and enter all prospects and new sales information into Salesforce
• Develop and maintain product knowledge and be an industry expert
• Partner with your sales leader (VP of Enterprise Sales) to create strategic opportunity and territory plans

Account Executive – Enterprise

Sales Engineer

• As the Sales Engineer, you turn complex requirements into clear, confident decisions.
• You’ll partner with AEs to lead discovery with the right stakeholders (admin/finance/IT/ministry leadership) design tailored demonstrations across one core product stack, and provide precise technical validation - so leaders know exactly how the solution will work on day one.
• You’ll keep demo environments sharp, bring crisp market insight, and collaborate with Product, Marketing, Enablement, and Training to keep our narrative tight and our data real.
• Primary focus (Year 1): Launch in Commercial cycles (lead/co-lead discovery + demos), then broaden into integrated, multi-product narratives and Enterprise motions as pipeline and readiness allow.
• Discovery & Design: Run discovery with admins/finance/IT/ministry leadership to define requirements for the assigned stack. Collaborate with Sales to set success criteria, demo strategy, and next steps for each evaluation.
• Demonstration & Validation: Deliver tailored demonstrations tied to outcomes (e.g., workflow fit, reporting/visibility, adoption, risk reduction). Build and deliver integrated demonstrations that connect product areas when relevant (e.g., Giving -> People records; deposits -> Accounting; events -> attendance/engagement). Provide stage-appropriate technical enablement (workshops, Q&A) during evaluations and collaborate with Account Executives to respond to RFPs/RFIs with clear, accurate scope.
• Demo Environment Stewardship: Own demo calendar hygiene and pre-flight checklists (scenario, data, success criteria) between Sales and corporate stakeholders. Maintain clean, realistic demo orgs/tenants: current sample data, believable scenarios, current fiscal dates where applicable; test new functionality; document repeatable flows; resolve demo issues quickly.
• Field Feedback & Cross-Team Coordination: Provide structured product feedback from the field to inform roadmap and usability. Consult on Ministry Brands’ solutions for multiple markets; specialization will be assigned by the hiring manager. Coordinate with Marketing, Product, Enablement, and Training to keep assets, messaging, and data aligned. Lead scoped projects that improve win rate, cycle time, or demo quality.

Sales Development Rep

• Develop pipeline by building interest with new prospects and clients resulting from your own outbound research and activities including email, phone and/or social media
• Set meetings for sales team for product demonstrations with interested prospects (from both inbound leads and your own self-sourced leads)
• Making a minimum of 40 calls a day, sending at least 10 personalized emails
• Spending Admin time learning the product every week
• Learning the multiple verticals across the business depending on the verticals you work
• Asking for feedback in 1 on 1’s on how to keep improving
• Work closely with marketing and sales teams to initiate the sales cycle with specific, targeted demand generation campaigns with prospects and current clients
• Learn and demonstrate a fundamental understanding of solutions and be able to clearly articulate the advantages over competitors
• Meet monthly quotas for overall activity, demonstrations set & conducted, and qualified opportunity dollars
• Utilize phone dialer tools with daily usage of 2 hours per day when making dials
• Contribute to every component of the critical functions associated with fulfilling the sales cycle (forecasting, reporting, customer database maintenance, communications, etc.)
• Respond to all inbound leads and log activities in CRM
• Working alongside AE’s to ensure SAOs resort into a Closed Won
• Follow the GTM strategy for new and existing business

Sales Development Representative

• Building and maintaining strong relationships within Shield Screening’s base of existing clients to drive revenue growth and client retention
• Effectively communicating the value and benefits of our comprehensive portfolio of solutions, with a focus on cross-selling additional products, migrations, and managing the entire sales cycle
• Prospecting and qualifying new opportunities, ensuring they align with our product offerings
• Managing the end-to-end upselling process, from identifying new opportunities to closing deals and ensuring customer satisfaction
• Presenting and selling new products to existing clients, effectively demonstrating the value and benefits of our solutions
• Understanding and anticipating customer requirements, addressing client concerns, and providing exceptional customer service
• Expanding market awareness of our products and industry expertise by effectively communicating the features and benefits of our offerings
• Maintaining accurate prospect and sales information and cadences in Salesforce and Salesloft
• Working with the Director of Client Success and Relationship Managers to build a Client Advisory Board (CAB) and other new, innovative Client-centric programs