MILE MARKER INDUSTRIES, INC.

Project Manager

• Lead integrated creative and production projects from intake through final delivery across social, digital, video and direct mail executions.
• Partner with account leadership to define project objectives, requirements, timelines, budgets, and success criteria.
• Develop and maintain project scopes, estimates, schedules, workback plans, and resource allocations.
• Lead project governance, ensuring deliverables remain on brief, on schedule, and within budget; proactively identify risks, dependencies, and mitigation paths.
• Facilitate project kickoffs, status meetings, production reviews, and delivery checkpoints; maintain clear communication of project status, changes, and decisions to all stakeholders.
• Manage approval workflows, proofing cycles, and final asset delivery; coordinate receipt and review of client-supplied assets throughout the project lifecycle.
• Serve as the primary point of coordination across creative, production, account, and client teams to ensure seamless execution and quality standards.
• Maintain accurate, organized project documentation—including meeting notes, timelines, estimates, and financial summaries—and archive final assets per agency processes.
• Facilitate cross-functional alignment to help resolve project challenges through collaboration and solution-oriented thinking.
• Develop scalable approaches to project intake, prioritization, resource planning, and tracking in partnership with the Senior PM.

Account Executive

• Serves as a key day-to-day contact for assigned client accounts.
• Builds and maintains trusted client relationships through proactive and professional communication.
• Understands clients' business goals, target audiences, and marketing objectives.
• Uses Teamwork to steward creative and performance marketing projects from briefing through final delivery.
• Develops project timelines and coordinates with Creative and Creative Operations to ensure deadlines are met.
• Collaborates effectively with cross-agency teams to manage project progress.
• Captures and documents client feedback and communicates revisions clearly.
• Assists with the creation of estimates, scopes of work, and change orders.
• Reviews invoices and ensures accurate billing.
• Maintains invoicing logs and supports on AR requests.
• Facilitates communication between clients and agency departments.
• Participates in status meetings and client presentations as determined by account lead.

Supervisor

• Manage analytics deliverables across assigned clients, ensuring outputs are timely, accurate, and actionable.
• Lead the Forecasting process, ensuring projections are accurate, statistically sound, and aligned with client budget cycles.
• Serve as day-to-day analytics lead for assigned accounts, helping translate insights into optimization strategies.
• Independently execute and validate MMM and Incrementality studies, interpreting model outputs to provide optimization recommendations.
• Supervise Analysts and Senior Analysts, reviewing their work for accuracy, clarity, and analytical depth.

Supervisor, Analytics

Director

• Lead annual and quarterly performance marketing strategies aligned with client business objectives
• Lead cross-channel planning across Search, Paid Social, Programmatic, Display and Remarketing
• Build integrated full-funnel media plans that connect awareness initiatives to downstream business outcomes
• Identify opportunities to improve media efficiency while maximizing lead quality
• Serve as the agency's subject matter expert on performance measurement
• Translate complex performance data into strategic business recommendations that connect media investment and revenue outcomes
• Act as the senior day-to-day strategic partner for the client

Associate Director, Media

General

• Develop the strategy, execution, and optimization of retail media campaigns for multiple clients across various industries.
• Collaborate with internal teams (creative, content, strategy) to ensure alignment of Campaign strategy, campaign goals, messaging, and performance.
• Provide hands-on campaign execution, management and oversight on platforms like Amazon Ads, Walmart Connect, Criteo, Instacart, Google Ads, and similar platforms.
• Contribute to campaign forecasting, media planning, and budget management across channels.
• Identify, propose, and execute testing opportunities across platforms.
• Monitor key performance metrics such as Conversions, Cost per Acquisition (CAC), Return on Ad Spend (ROAS).
• Develop performance decks and clearly communicate performance trends and opportunities to internal and external clients on a regular cadence.
• Mentor and manage a small team of Media Planners providing strategic direction, support, and feedback.

Supervisor, Retail Media

Financial Planning and Analysis

• Partner with the VP Finance and CFO to proactively set expectations around financial performance with the executive leadership team and present results through reports, narratives, and presentations.
• Develop and prepare forecasts of financial results reflecting changes from trends and expectations, with supporting analysis to clearly substantiate results and forecasts.
• Collaborate with the VP Finance, CFO, and executive leadership team to build KPI reporting against relevant external benchmarks.
• Work with finance managers to sharpen the presentation of monthly financials and full-year business unit forecasting.
• Supplement financial reporting with the preparation and analysis of business-unit-specific KPIs.
• Support the VP Finance with accountability for company-wide revenue forecasting and P&L modeling.
• Partner with business leads and the finance team to review weekly new business updates and changes to client sales forecasts that impact the revenue forecast.
• Compile monthly forecast updates for all business units.
• Incorporate sales pipeline data to provide an analytical view of revenue forecast scenarios.
• Provide a supporting role in the annual budgeting process (effective with the 2027 budget).
• Maintain all project accounting and profitability tracking.
• Conduct business unit, service line, and client-level profitability analysis.
• Proactively analyze client billing rates across the organization.
• Maintain ongoing client statistics, including cohort analysis and attrition/retention.

Director, Financial Planning – Analysis

• Lead the development and execution of omni-channel retail media strategies
• Oversee campaign setup, optimization, and performance management
• Provide strategic guidance to top clients and internal teams
• Analyze campaign data, generate insights, and deliver actionable performance reports
• Mentor and supervise junior team members

Supervisor, Retail Media – Planning and Strategy

• Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans
• Analyze performance data to identify key trends, extract actionable insights, and communicate findings clearly and effectively to clients
• Lead day-to-day reporting analyzing both raw and refined data sets to draw actionable conclusions
• Own projects from initiation to completion, managing timelines, deliverables, and client relationships while ensuring alignment with strategic goals and high-quality execution
• Understand client goals to organize them into well-supported media recommendations & strategies, ensuring alignment with target audiences
• Craft and execute media plans, including skilled negotiation, media buying, and campaign reporting and analysis
• Lead the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving
• Participate in strategic planning processes, including budget allocation and persuasive presentation creation
• Build tactical plans from RFP to final presentation, ensuring precision and creativity.
• Create and confidently present strategic proposals and client povs, collaborating with internal teams
• Assume shared responsibility for campaign planning, demonstrating expertise in market and audience dynamics
• Coordinate with Digital, Traditional, Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion
• Direct the workflow of Planning, Activation & Paid Search and Paid Social teams, ensuring adherence to best practices and strategic optimizations
• Act as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmaps
• Cultivate strong relationships with clients and media vendors, exploring new opportunities and leading testing initiatives.
• Manage day-to-day financial responsibilities including billing and actualization

Media Supervisor

• Share responsibility for the day-to-day planning, analysis, implementation, and optimization of campaign activities, demonstrating expertise in market and audience dynamics
• Develop, plan, and execute innovative media strategies - primarily digital media plans - with the ability to negotiate and purchase media from external partners and provide strategic guidance for internal Paid Search and Paid Social teams
• Participate in the strategic planning process for top tier clients, including research, digital media strategy development, tactical planning, and final persuasive presentation, ensuring precision and creativity
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns with strong proficiency in Excel and/or Google Sheets
• Support day-to-day reporting by analyzing performance data, research data and media/marketing trends to generate reports with actionable conclusions
• Support the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving
• Understand how performance and brand media come together, using that understanding to help create full-funnel media goals, objectives, and success metrics while supporting media leadership
• Understand client goals to help organize them into well-supported media recommendations & strategies, ensuring alignment with target audiences
• Coordinate with Digital, Traditional, Biddable Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion
• Act as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmaps
• Maintain strong relationships with digital publishers and media partners, exploring new opportunities and leading testing initiatives
• Manage campaign authorizations, budgets, and reconciliation process

Media Planner

• Plan, negotiate, and execute digital media plans.
• Responsible for managing day-to-day planning and analysis while supporting strong relationships with publishers and partner agencies.
• Assist in media strategy development for top-tier clients, including gathering research, drafting baseline media plans, and collecting data from partners and vendors.
• Develop and manage media plans; negotiate and purchase media
• Manage the day-to-day implementation and optimization of campaign activities with support from media leadership
• Manage campaign authorizations, budgets, and reconciliation process, following standard operating procedures across the agency
• Interact daily and maintain rapport with media publishers
• Analyze research data and media/marketing information; issue and report information to clients
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns

Assistant Planner, Media

• Collaborate with clients directly or via the client teams to understand their marketing objective, target audience, and budget constraints to create tailored biddable media strategies.
• Oversee a team on all campaign implementation priorities in addition to supporting the work as well.
• Well versed with building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
• Creating and optimizing paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and similar platforms.
• Developing and optimizing product centric campaigns on retail media networks such as Amazon Ads, Walmart Connect and Instacart.
• Setting bids, budgets, and campaign structures based on data analysis and performance insights.
• Regularly monitoring campaign performance metrics across channels but also across various campaign objectives: including but not limited to Investment, impressions, clicks, conversions, cost-per-acquisition (CPA), return on ad spend (ROAS), AUR, Video Views, CPV, VTR, Hook rate, Hold Rate, NTB etc.
• Design and execute robust A/B testing, Brand Lit testing framework for campaigns, Audiences, Creative assets, landing pages and so on.
• Distill performance reports into simple narratives, key insights and recommendations for client reviews and coaching the team to build these skills sets.
• Stay updated on industry trends, platform updates, and new bidding strategies to maintain campaign effectiveness.
• Oversee and/or develop and deliver effective presentations to internal and external clients on weekly/bi-weekly or monthly cadence.
• Mentor and manage a small team providing strategic direction, support, and feedback.

Director, Biddable Media

Analyst

• Build and maintain recurring dashboards and automated reports using Google Data Studio.
• Manage and QA data within our codeless data infrastructure platform, Funnel.io.
• Pull, clean, and integrate data from multiple sources, including GA4, Ads Manager, DV360, and social APIs.
• Maintain data hygiene through UTM governance, taxonomy checks, and QA documentation.