MILE MARKER INDUSTRIES, INC.

Director

• Collaborate with clients directly or via the client teams to understand their marketing objective, target audience, and budget constraints to create tailored biddable media strategies.
• Oversee a team on all campaign implementation priorities in addition to supporting the work as well.
• Well versed with building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
• Creating and optimizing paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and similar platforms.
• Developing and optimizing product centric campaigns on retail media networks such as Amazon Ads, Walmart Connect and Instacart.
• Setting bids, budgets, and campaign structures based on data analysis and performance insights.
• Regularly monitoring campaign performance metrics across channels but also across various campaign objectives: including but not limited to Investment, impressions, clicks, conversions, cost-per-acquisition (CPA), return on ad spend (ROAS), AUR, Video Views, CPV, VTR, Hook rate, Hold Rate, NTB etc.
• Design and execute robust A/B testing, Brand Lit testing framework for campaigns, Audiences, Creative assets, landing pages and so on.
• Distill performance reports into simple narratives, key insights and recommendations for client reviews and coaching the team to build these skills sets.
• Stay updated on industry trends, platform updates, and new bidding strategies to maintain campaign effectiveness.
• Oversee and/or develop and deliver effective presentations to internal and external clients on weekly/bi-weekly or monthly cadence.
• Mentor and manage a small team providing strategic direction, support, and feedback.

Director, Biddable Media

Analyst

• Build and maintain recurring dashboards and automated reports using Google Data Studio.
• Manage and QA data within our codeless data infrastructure platform, Funnel.io.
• Pull, clean, and integrate data from multiple sources, including GA4, Ads Manager, DV360, and social APIs.
• Maintain data hygiene through UTM governance, taxonomy checks, and QA documentation.

Analyst, Analytics

• Collaborate with cross-functional teams to streamline analytics processes and ensure seamless integration of data across client accounts.
• Translate complex model outputs — attribution curves, contribution decompositions, scenario forecasts — into clear strategic recommendations for growth-stage and enterprise clients.
• Lead the delivery of client-facing reports, analysis, and insights across multiple media channels.
• Work closely with the team to provide specific and actionable recommendations for clients, creating project proposals to generate new client engagements and workstreams.
• Work closely with Client Solutions, COE and Strategy teams to ensure analytics aligns with and pushes success for client objectives and goals.
• Manage, mentor, and develop the broader analytics team, driving successful outcomes in both day-to-day operations and long-term projects.
• Foster a culture of collaboration, learning, and performance excellence within the analytics teams.
• Work with the Chief Analytics Officer to maintain, optimize and innovate Relay, the agency’s tech stack.
• Ensure Relay remains up-to-date, performing efficiently, and aligned with evolving client needs and industry standards.
• Contribute to new business pitches by showcasing the agency’s analytics capabilities and how they drive performance and results.
• Lead the development and delivery of advanced measurement engagements, including MMM builds, incrementality testing programs, and unified measurement frameworks tailored to client objectives.
• Partner with the CAO to build repeatable measurement methodologies that can be standardized across the client portfolio and scaled through Relay's tech stack.
• Contribute to the agency's measurement point of view and thought leadership, helping position Relay's capabilities against competitive measurement vendors in new business contexts.

Senior Director, Analytics

Social Media Manager

• Develop and manage monthly editorial calendars and organic publishing workflows across Meta and other social platforms.
• Leverage existing creative content and messaging framework to edit social copy aligned with brand voice; collaborate with creative teams who will develop static, carousel, and short-form video content.
• Monitor brand channels for comments and direct messages, responding in a timely, brand-appropriate manner.
• Manage escalation workflows for sensitive topics and identify potential compliance issues or reputational risks.
• Support social listening programs to monitor trends, sentiment, and competitor conversations to surface actionable insights.
• Collaborate with the Biddable (Paid Search and Social team) day-to-day to execute and optimize paid content and understand results and insights.
• Facilitate creator collaboration through strategic briefing, content coordination, and end-to-end campaign implementation.
• Support the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving.
• Participate in the strategic planning process for top tier clients, including research, digital media strategy development, tactical planning, and final persuasive presentation, ensuring precision and creativity.
• Develop, plan, and execute innovative media strategies - primarily digital media plans - with the ability to negotiate and purchase media from external partners and provide strategic guidance for internal Paid Search and Paid Social teams.
• Assist in the day-to-day planning, analysis, and optimization of digital media activities.
• Help develop and execute innovative media strategies, providing support for internal Paid Search and Paid Social teams.
• Manage campaign authorizations, track budgets, and assist with the reconciliation process.
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns with strong proficiency in Excel and/or Google Sheets.
• Maintain relationships with digital publishers and adtech partners to explore new testing initiatives.

Social Media Planner

Performance Marketing

• Lead the strategy, execution, and optimization of paid search and paid social campaigns
• Collaborate with internal teams to ensure alignment of Campaign strategy, campaign goals, messaging, and performance
• Provide hands-on campaign execution, management and oversight on platforms
• Analyze performance data to extract actionable insights and optimization opportunities

Director, Biddable Media

Analyst, Analytics

Senior Director, Analytics

Social Media Planner

Supervisor, Paid Search, Social