MILE MARKER INDUSTRIES, INC.

Analyst

• Develop and maintain omnichannel measurement frameworks that connect media KPIs to client business objectives.
• Access and integrate multiple data sources—digital, offline, and CRM—to create comprehensive performance views.
• Execute foundational Marketing Mix Modeling (MMM) and Forecasting workflows, including data staging, model processing, and initial output generation under Director supervision.
• Build dashboards, automate recurring reports, and design visualizations in Looker Studio.
• Lead test-and-learn initiatives, including A/B and lift studies.
• Identify optimization opportunities and communicate insights in partnership with media and strategy teams.
• Translate analysis into client-ready presentation slides, visualizing complex data (MMM results, forecasts) into digestible formats.
• Support Associate Directors and Directors to deliver analytics insights and recommendations.
• Begin mentoring Analysts informally, guiding QA, task management, and analytical rigor.
• Collaborate closely with cross-functional teams to align measurement with business and creative strategies.
• Maintain governance over taxonomy, naming conventions, and tracking consistency.
• Ensure data cleanliness and reliability across reporting environments.
• Contribute to operational improvements that enhance analytics efficiency.

Senior Analyst, Analytics

Director

• Provide strategic guidance to top clients and internal teams on leveraging retail media for full-funnel marketing objectives.
• Collaborate with our Client Solutions teams and analytics COE (Center of Excellence) to ensure optimal bid strategies, cohesive messaging and consistent measurement across retail and non-retail media channels.
• Lead the development and execution of omni-channel ecommerce strategies, integrating retail platforms within full funnel media plans.
• Build and maintain strong relationships with clients, acting as a trusted strategic partner.
• Lead client presentations, articulating media strategy, campaign results, and growth opportunities within the retail category and its impact on omni-channel execution.
• Manage all day-to-day client communications, requests and follow-up’s.
• Stay current on the retail media landscape, platform updates, and industry trends to inform strategies and educate teams.
• Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks.
• Partner with Retail Media Networks on Clean Room Activations & Measurement.
• Collaborate with internal teams (media planners, analytics, creative) to ensure cohesive execution across retail and non-retail media channels.
• Manage vendor relationships with key Retail Media Networks, including bi-weekly status calls.
• Oversee campaign setup, optimization, and performance management across Kroger, Instacart, Walmart Connect, Amazon, and other retail media networks - including On-Platform & Off-Platform retail media strategies.
• Analyze campaign data, generate insights, and deliver actionable performance reports with clear recommendations.
• Provide guidance and feedback to internal teams for developing and testing custom audience segments, retargeting pools, and lookalike models using first-party and CRM data.
• Ensure campaigns are optimized against key client success criteria including but not limited to ROI and iROAS.
• Manage the internal teams for seamless campaign launches and optimizations by coordinating asset trafficking between client and retail media partners (i.e. providing specs to clients, providing clients with best practices / competitive examples, trafficking assets to internal teams and vendors, etc).
• Mentor and supervise junior team members, sharing best practices and ensuring high-quality campaign execution.

Senior Analyst, Analytics

Senior Director, Retail Media