MILE MARKER INDUSTRIES, INC.

Director

• Serve as the senior strategic partner for existing and prospective clients, supporting and/or leading business and media strategy conversations
• Lead research and strategy development leveraging agency technology and tools to create consumer insights, personas, consumer journeys and comms plans
• Map consumer journeys across the full funnel identifying the role of media in comms planning
• Translate client briefs into unique and actionable strategies and executional plans that drive measurable business growth
• Work across client teams and Centers of Excellence to elevate Mile Marker’s strategic position on business outcomes in addition to media outcomes
• Identify and cultivate opportunities for organic and agency growth
• Partner with the Analytics team to enhance and adopt tools and integrate AI
• Develop big-picture strategies connecting client goals with actionable marketing, media, and creative plans ensuring full funnel development
• Lead client engagements to align and agree on strategy and learning agendas
• Translate briefs into strategies spanning brand, media, digital, content, and social channels and ensure consistency across touchpoints
• Partner with client solutions, media, analytics, and creative teams to deliver integrated solutions across channels
• Provide thought leadership on consumer behavior, media and industry trends, cultural insights, emerging tools and platforms
• Develop and share internal trainings to build and deepen the practice area across the Client Solutions team
• Partner with senior leadership and the growth team on research and strategy for new business pitches
• Elevate Waypoint, the operating system, for strategic business purposes
• Serve as a subject matter expert in collaboration with internal and external teams, shape proposals, present strategic thinking, and support agency positioning
• Collaborate with internal teams to define best practices and frameworks for client engagement, campaign development, and performance optimizations
• Foster a collaborative culture that balances creativity, accountability, and results

VP, Director of Strategy, Client Solutions