MILE MARKER INDUSTRIES, INC.

Manager

• Work closely within Print COE and with Client Solutions teams to understand client needs and goals as relates to print production and mailing services
• Engage with vetted print production, lettershop and mailing vendors to execute production and mailing jobs.
• Follow established SOPs to initiate all production execution jobs, track various milestones through job completion, including review, reconciliation and processing of vendor invoices, all through Asana.
• Develop and source multiple print quotes (minimum triple bid) that may include various formats, numerous creative versions, lot sizes and commingling on-press for split testing, either for a specific production job or to provide pricing for prospecting efforts
• Check pricing against previous relevant quotes to determine if further negotiation is needed and act accordingly to ensure best pricing to clients; work with Director as needed to finalize pricing before presenting to Client Solutions team
• Provide accurate calculations for grossed up commissionable costs, plate costs based on coding or lasering and versioning, packaging/cartoning costs, estimated freight and postage costs and any other costs related to the execution process to aid Client Solutions team in supplying Production ATB to Client
• Work with vendors to develop preliminary production and/or mailing schedules based on target in-market/in-home campaign dates and finalize schedule once job is confirmed and Production ATB is signed by Client
• Along with the Director, monitor critical deadlines related to production execution process and follow up with Client Solutions team if deadlines are in jeopardy of being missed
• Collaborate with Client Solutions team in trafficking and reviewing of files and proofs to ensure all necessary creative and data sign-offs and mail file quantities by segment are approved prior to going on press
• Work with Director to structure print grids to maximize efficiency for each job
• Work with Client Solutions team and Director to coordinate and gang-run print jobs for multiple advertisers using the same format for print efficiencies
• Assist Director in monitoring vendor adherence to quality expectations, tight deadlines and budget specifications
• Work with Director to translate basic design concepts into appropriate layouts for printing
• For new Clients or formats new to the Client, work with Director to provide necessary information for production proposals including proposed formats, creative samples, production techniques, budget and any additional information to achieve Client objectives
• Provide paper samples, mocked-up samples, print templates and creative layouts upon request
• Attend press checks when necessary
• Work with Director to continuously identify and implement production and mailing best practices across the organization
• Consider and implement ways to improve on lead times
• Continuously look for ways to achieve savings for Clients
• Act as back-up when Director is out of office

Print Production Manager

Director

• Drive the development of innovative media strategies to propel brand growth, turning insights into actionable plans
• Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans
• Ability to see how performance and brand media come together, using that understanding to create and present full-funnel media goals, objectives, and success metrics
• Own the success of client media engagements, providing effective communication, project management, and creative problem-solving
• Act as a point of contact with AdTech partners, inventory suppliers, and data providers
• Coordinate with Digital, Traditional, Biddable, and Analytics teams to enhance campaign effectiveness and maximize conversion.
• Translate client goals into compelling and well-supported media recommendations & strategies, ensuring alignment with target audiences.
• Craft and execute media plans, including skilled negotiation and media buying.
• Manage strategic planning processes, including budget allocation and persuasive presentation creation.
• Oversee the development of tactical plans from RFP to final presentation, ensuring precision and creativity.
• Create and present strategic proposals and client POVs, collaborating with internal teams.
• Assume full responsibility for campaign planning, demonstrating expertise in market and audience dynamics.
• Cultivate strong relationships with clients and media vendors, exploring new opportunities and leading testing initiatives.
• Direct the workflow of Planning, Activation & Biddable Media teams, ensuring adherence to best practices and strategic optimizations.

Associate Media Director

• Serve as the senior strategic partner for clients, leading business and media strategy conversations.
• Build holistic media strategies that connect brand objectives with performance-driven outcomes, with expertise in lower-funnel tactics/channels.
• Translate client briefs into actionable strategies and executional plans that drive measurable business growth.
• Identify and cultivate opportunities for account expansion and agency growth.
• Lead the planning process from concept through execution, ensuring alignment with client goals and market dynamics.
• Partner with media, analytics, and creative teams to deliver integrated solutions across channels.
• Provide thought leadership on emerging platforms, data-driven strategies, and performance optimization.
• Mentor and inspire a team of strategists and media professionals; establish best practices and frameworks for client engagement, campaign development, and performance measurement.
• Foster a collaborative culture that balances creativity, accountability, and results.

Senior Media Director

• Serve as the senior strategic partner for existing and prospective clients, supporting and/or leading business and media strategy conversations
• Lead research and strategy development leveraging agency technology and tools to create consumer insights, personas, consumer journeys and comms plans
• Map consumer journeys across the full funnel identifying the role of media in comms planning
• Translate client briefs into unique and actionable strategies and executional plans that drive measurable business growth
• Work across client teams and Centers of Excellence to elevate Mile Marker’s strategic position on business outcomes in addition to media outcomes
• Identify and cultivate opportunities for organic and agency growth
• Partner with the Analytics team to enhance and adopt tools and integrate AI
• Develop big-picture strategies connecting client goals with actionable marketing, media, and creative plans ensuring full funnel development
• Lead client engagements to align and agree on strategy and learning agendas
• Translate briefs into strategies spanning brand, media, digital, content, and social channels and ensure consistency across touchpoints
• Partner with client solutions, media, analytics, and creative teams to deliver integrated solutions across channels
• Provide thought leadership on consumer behavior, media and industry trends, cultural insights, emerging tools and platforms
• Develop and share internal trainings to build and deepen the practice area across the Client Solutions team
• Partner with senior leadership and the growth team on research and strategy for new business pitches
• Elevate Waypoint, the operating system, for strategic business purposes
• Serve as a subject matter expert in collaboration with internal and external teams, shape proposals, present strategic thinking, and support agency positioning
• Collaborate with internal teams to define best practices and frameworks for client engagement, campaign development, and performance optimizations
• Foster a collaborative culture that balances creativity, accountability, and results

Print Production Manager

Associate Media Director

Senior Media Director

VP, Director of Strategy, Client Solutions