MILE MARKER INDUSTRIES, INC.

Director

• Provide strategic guidance to top clients and internal teams on leveraging retail media for full-funnel marketing objectives.
• Collaborate with our Client Solutions teams and analytics COE (Center of Excellence) to ensure optimal bid strategies, cohesive messaging and consistent measurement across retail and non-retail media channels.
• Lead the development and execution of omni-channel ecommerce strategies, integrating retail platforms within full funnel media plans.
• Build and maintain strong relationships with clients, acting as a trusted strategic partner.
• Lead client presentations, articulating media strategy, campaign results, and growth opportunities within the retail category and its impact on omni-channel execution.
• Manage all day-to-day client communications, requests and follow-up’s.
• Stay current on the retail media landscape, platform updates, and industry trends to inform strategies and educate teams.
• Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks.
• Partner with Retail Media Networks on Clean Room Activations & Measurement.
• Collaborate with internal teams (media planners, analytics, creative) to ensure cohesive execution across retail and non-retail media channels.
• Manage vendor relationships with key Retail Media Networks, including bi-weekly status calls.
• Oversee campaign setup, optimization, and performance management across Kroger, Instacart, Walmart Connect, Amazon, and other retail media networks - including On-Platform & Off-Platform retail media strategies.
• Analyze campaign data, generate insights, and deliver actionable performance reports with clear recommendations.
• Provide guidance and feedback to internal teams for developing and testing custom audience segments, retargeting pools, and lookalike models using first-party and CRM data.
• Ensure campaigns are optimized against key client success criteria including but not limited to ROI and iROAS.
• Manage the internal teams for seamless campaign launches and optimizations by coordinating asset trafficking between client and retail media partners (i.e. providing specs to clients, providing clients with best practices / competitive examples, trafficking assets to internal teams and vendors, etc).
• Mentor and supervise junior team members, sharing best practices and ensuring high-quality campaign execution.

Senior Director, Retail Media

• Own the media portion of the RFP process, from initial intake brief to strategy brainstorming and development to final media plan delivery.
• Utilize advanced research tools to identify audience, segmentation and other insights for Consumer Journey mapping
• Analyze industry trends and competitive spend data to provide actionable insights for pitches.
• Develop comprehensive omnichannel, full funnel media strategies and plans that demonstrate Mile Marker’s competitive edge to prospective clients.
• Partner with the Growth and Media teams to ensure recommendations are seamlessly integrated into the overall agency narrative.
• Establish preliminary measurement frameworks and KPIs for prospective client proposals.

Assoc Director/Director, Media and New Business

Vice President

• Serve as the senior strategic partner for clients, leading business and media strategy conversations.
• Turn client briefs into actionable strategies and executional plans that drive measurable business growth.
• Build holistic omni-channel media strategies and plans that connect brand objectives with performance-driven outcomes with an emphasis on lower-funnel results.
• Identify and cultivate opportunities for account expansion and agency growth playing a key role in organic and net new growth.
• Provide thought leadership on consumer behavior, media and industry trends, cultural insights, emerging tools and platforms to inform and inspire.
• Simultaneously lead multiple, complex engagements with key stakeholders.
• Lead the planning process from concept through execution, ensuring alignment with client goals and market dynamics across multiple clients simultaneously.
• Partner with media, analytics, and creative teams to deliver integrated solutions across channels.
• Synthesis of consumer journeys to inform strategies.
• Provide thought leadership on existing and emerging platforms, data-driven strategies, and performance optimization.
• Mentor and inspire a team of media professionals, setting a high bar for strategic excellence and delivery.
• Establish best practices and frameworks for client engagement, campaign development, and performance measurement.
• Familiarity to coach teams on the platform capabilities.
• Foster a collaborative culture that balances creativity, accountability, and results.
• Partner with the Growth team in new business development by shaping proposals, supporting agency positioning, and presenting strategic thinking and media strategies and plans.

Senior Director, Retail Media

Assoc Director/Director, Media and New Business

VP, Media and Strategy