MICHELIN Connected Fleet

Marketing

• Identify bottlenecks and drop-off points by analyzing user behavior data using tools such as Google Analytics, Hotjar, Qualtrics and Amplitude, and propose improvements to the sales funnel.
• Create, implement and optimize experiments using CRO tools (Optimizely, VWO, Google Optimize), test hypotheses and evaluate the impact of different variations on conversion rates.
• Collaborate with design and front-end teams to identify opportunities to improve page and form layout, navigation and functionality based on quantitative data and qualitative feedback.
• Build interactive dashboards in tools such as Google Data Studio or Tableau to track key KPIs (conversion rate, bounce rate, average time on page, overall conversion) and generate actionable insights.
• Produce monthly user behavior analysis reports, providing clear recommendations to marketing and sales teams for adjustments to acquisition and retention strategies.

Digital Marketing Specialist

Collections

• Develop and propose debt recovery strategies; analyze complex delinquent portfolios and strategic clients, recommending differentiated collection actions and tailored solutions (outbound, inbound, judicial and extrajudicial);
• Implement collection innovations and tools, evaluate new technologies and methods (dialers, automations, analytics) to improve results and reduce recovery time;
• Ensure compliance and governance; review processes, documentation and policies to ensure adherence to accounting standards, regulations and internal/external audits;
• Analyze collection forecasts, monitor PDD (provision for doubtful accounts), regional performance and identify risks to support decision-making;
• Perform modeling and analyses in Excel and Power BI, translating data into strategic insights;
• Interact regularly with other LATAM regions such as Argentina, Paraguay and Mexico, ensuring alignment of practices, information sharing and monitoring of regional results;
• Participate in forums, regional meetings and client negotiations, as well as frequent interaction with collection agencies;
• Analyze portfolios, define strategies and engage directly in collection actions when necessary, always maintaining a preventive and analytical perspective.

Credit and Collections Specialist, LATAM

Data Analyst

• Support the development and implementation of retention strategies to ensure the company achieves the lowest possible levels of churn;
• Identify pain points across the customer journey, analyze behavioral and engagement data, and create plans with cross-functional teams that address causes of cancellation and encourage customer loyalty;
• Align these strategies with business objectives and industry trends, ensuring continuous adaptation of retention practices to maximize customer satisfaction and long-term value across all customer segments;
• Manage Retention Policies by developing and executing active and passive retention policies aimed at increasing retention levels. Responsible for monitoring the effectiveness of these programs using performance metrics and customer feedback, and adapting approaches to maximize outcomes and align policies with the company’s retention goals;
• Monitor churn metrics and other KPIs related to customer retention, generate insights and reports to support decision-making, and adjust actions when necessary. Monitor the market and competitors to ensure best practices, improvements and innovations in retention policies, keeping the company competitive;
• Develop predictive churn models for all customer types using advanced data analysis and predictive modeling techniques;
• Support the construction of the company’s churn budget and forecast based on assumptions, historical data and action plans designed to achieve the highest possible accuracy in these forecasts.

Data Analysis Specialist – Retention

Financial Planning and Analysis

• Ensure the quality, timeliness and reliability of financial projections by leading the company’s budgeting and forecasting process;
• Ensure achievement of targets through monthly performance monitoring and variance analysis against the annual plan;
• Drive business profitability by building and managing KPIs, conducting detailed monthly close reviews, and enforcing strict expense control in partnership with package managers;
• Contribute to pricing strategy definition by conducting profitability studies and actively participating in revenue and governance committees (GARE);
• Support senior management in decision-making through financial and economic analysis, evaluation of strategic projects, preparation of executive materials, and participation in committees and decision forums;
• Ensure standardization and efficiency of financial routines across LATAM by implementing and disseminating policies and processes aligned with Brazil;
• Ensure the accuracy and integrity of financial information through continuous process review, tool automation and data analysis;
• Lead consolidation of results and the budget at the LATAM level, ensuring alignment between Brazil and other countries, and develop templates and guidelines when necessary;
• Strengthen governance and strategic alignment with the CFO through structured, recurring communication to ensure transparency, agility in decision-making, clarity of priorities, and visibility of risks and opportunities.

Financial Planning Manager

• Identify sustainable growth opportunities by conducting hypothesis tests with partners, channels and campaigns to generate new business.
• Develop and implement strategies to increase acquisition, retention and conversion in the small fleet and carrier segments, applying growth-hacking methodologies across all sales channels.
• Propose and execute growth-marketing initiatives in collaboration with Commercial, Technology, Communications, BI and Customer Service teams, ensuring integrated, data-driven efforts.
• Contribute to sales channel results by optimizing and automating marketing processes to increase efficiency and commercial impact.
• Manage the impact on the marketing and sales funnel by monitoring KPIs, analyzing results and structuring action plans for continuous performance improvement.
• Monitor the effectiveness of implemented initiatives by preparing executive reports, establishing tracking mechanisms and sharing learnings and best practices.
• Recommend improvements to processes and tools focused on generating additional business and accelerating the acquisition and retention sales cycle.

Affiliate Marketing Specialist

Bookkeeper

• Ensure receipt of information from other areas and support execution of payments within deadlines, minimizing penalties and interest by monitoring schedules and deadlines of related areas, integrating information via ERP or through manual processes;
• Perform accounts payable processes to ensure accurate monthly closings, support internal and external audits, and meet other company needs by formalizing closing deliveries with a supporting documents checklist, monitoring internal controls, and addressing issues received by e-mail by treating root causes identified;
• Manage and reconcile international payment transactions made by the company by validating foreign exchange controls provided by Treasury, replicating the available information, supporting Treasury with FX controls, and updating system effects of currency translation on payments;
• Monitor operations involving drawee risk and provide support to suppliers and internal teams regarding this payment option by sharing banking contacts, controlling and validating remittance and return files, and supporting business areas;
• Ensure there are no outstanding protests against the Companies by issuing periodic Serasa (credit bureau) reports, conducting checks, and addressing root-cause issues;
• Perform activities necessary for the effective operation of the department by mapping area needs and action controls, applying process methodology;
• Provide guidance to business areas on accounts payable topics, mapping processes with continuous improvement and presenting processes based on controls that ensure compliance of financial operations, while guiding and implementing required procedures;
• Support the preparation and analysis of operational indicators for the area — including financial-impact, performance, and target metrics — by monitoring processes and financial operations, whether manual or automated, using system data and market information.

Accounts Payable Analyst – Junior

• Support Operational Excellence management by assisting in the management and monitoring of performance indicators for operational areas.
• Provide insights and support the development of levers to assist business areas, challenge teams to develop action plans, and monitor execution to achieve company targets.
• Execute operational budget management by assisting in the preparation of the budget (CapEx + OpEx) with peer areas and supporting its management to ensure actuals align with the plan.
• Identify levers to optimize costs across areas.
• Assist operational planning by gathering inputs from peer areas to help build resource plans (people, equipment, materials) and subsequently monitor them to maximize service levels at the best operational cost.
• Support execution of KPI controls by: assisting in the development of synchronized dashboards for operational monitoring and helping with routine reviews of results with peer areas.
• Assist discussions with the data team, challenge teams to develop action plans, and monitor execution to achieve company targets.

Senior Data Analyst

Billing Specialist

• Management of a high volume of invoices, ensuring control and process compliance;
• Preparation of revenue reports, including billing and payment statements, ensuring accuracy of information;
• Development and implementation of internal governance policies, promoting standardization and compliance;
• Standardization of analysis workflows, focusing on productivity gains and operational efficiency;
• Coordination of local LATAM offices, ensuring strategic alignment and adherence to corporate guidelines;
• Leadership of projects aimed at improving operational efficiency across LATAM offices;
• Management of area KPIs, focusing on accuracy, operational performance, and continuous process improvement.