Program Manager, Content Marketing
Splitero
Cloud
Digital Marketing Consultant
Michael Saunders & Company
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $45 - $50 per hour
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Own daily management and optimization of LinkedIn Ads, Meta Ads and Google Ads campaigns
- Monitor budgets, pause underperforming creatives, and manage bidding strategy to stay within cost goals
- Co-lead monthly calls with platform partners (LinkedIn, Google) and ensure proper tracking with Marketing Ops
- Lead campaign performance analysis and report key findings with actionable next steps
- Post and manage all organic social content across LinkedIn, Facebook, Instagram, and X
- Lead Suzy’s social listening efforts and community engagement strategy
- Lead SEO efforts across Suzy’s site and blog properties, including keyword research and metadata optimizations
- Own updates to Suzy.com and blog posts using Webflow CMS and manage website vendor communications
- Build and maintain automated workflows to streamline marketing operations using Zapier and other integration platforms
- Leverage AI tools to improve efficiency across campaign management, reporting, and content workflows
- Own execution of newsletters and automated email campaigns through HubSpot, Braze and related marketing automation tools
- Lead monthly and quarterly performance reporting across paid media, SEO, content marketing, and web
- Write ad copy and build creative assets for digital campaigns and Suzy brand moments
- Act as a strategic partner to Demand Gen, Product Marketing, and Content teams to drive inbound pipeline contribution
Requirements
- 5+ years of digital marketing experience, with deep hands-on execution in paid media, SEO, and website management
- Experience managing budgets, optimizing campaign performance, and analyzing results across multiple platforms
- Strong working knowledge of Webflow, HubSpot, Google Ads, LinkedIn Campaign Manager, and analytics tools
- Experience with Alli AI, Semrush, and Search Console for keyword research and metadata optimization
- Experience managing LinkedIn Ads, Meta Ads, and Google Ads campaigns; campaign optimization and bidding strategies
- Experience building and maintaining automated workflows using Zapier and other integration platforms
- Experience with email marketing and automation tools (HubSpot, Braze) including segmentation, personalization, and testing
- Ability to translate data into clear strategy recommendations and execution plans
- Ability to write ad copy and build creative assets for digital campaigns
- Excellent communication and project management skills; proactive and detail-oriented
- Must have own legal entity (contractor requirement)
- Authorization to work in the United States / willingness to confirm work authorization and sponsorship status
