Social Media Manager
Mercury
full-time
Posted on:
Location Type: Remote
Location: California • New York • United States
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Salary
💰 $115,700 - $144,600 per year
About the role
- Build and own Mercury’s social strategy
- Develop platform-native strategies for X and Reddit as Mercury’s primary real-time channels
- Define Mercury’s participation model: when to speak, where to engage, and how to build credibility over time
- Maintain broad fluency across the evolving social platform landscape (LinkedIn, IG) to guide strategy and ensure Mercury shows up appropriately across channels
- Ensure Mercury shows up with clarity, restraint, and conviction
- Lead integrated campaign and launch rollouts
- Translate marketing campaigns and product launches into platform-native social strategies
- Partner with Brand, Product Marketing, Comms, CX, and Community to ensure cohesive storytelling
- Build rollout frameworks connecting social to editorial, partnerships, and IRL activations
- Identify opportunities to extend campaigns into meaningful conversation
- Serve as Mercury’s cultural radar
- Monitor cultural discourse, internet behavior, and platform-native trends
- Track moments relevant to founders, operators, and builders
- Identify opportunities for Mercury to participate with relevance and credibility
- Advise leadership on real-time participation and reputational risk
- Establish Mercury’s voice in the tech & founder ecosystem
- Maintain a deep understanding of the startup, venture, fintech, and AI landscape
- Track conversations and sentiment across hubs including San Francisco, New York City, Los Angeles, and Austin
- Engage in discussions with founders, operators, and investors
- Ensure Mercury’s voice resonates with ambitious builders
- Lead CX–Social coordination
- Partner with Customer Experience to create seamless social response workflows
- Monitor sentiment, questions, and friction surfaced via social channels
- Ensure insights inform product, CX, and messaging improvements
- Provide governance and internal guidance
- Act as the internal voice of reason for social participation
- Establish best practices for social engagement across teams
- Build playbooks for launches, announcements, and reactive moments
- Protect long-term brand equity while enabling timely participation
- Measure what matters
- Define success metrics beyond vanity engagement
- Track sentiment, relevance, and share of voice in founder conversations
- Continuously refine strategy based on performance and cultural shifts
Requirements
- 5+ years managing social strategy for a brand with a strong point of view
- Understand how credibility is built on X and Reddit
- Are deeply fluent in startup, SaaS, fintech, and AI ecosystems
- Possess exceptional judgment and taste
- Know the difference between cultural relevance and trend chasing
- Can translate complex ideas into clear, platform-native communication
- Balance strategic thinking with hands-on execution
- Are comfortable advising leadership and pushing back when needed
- Stay calm and precise in fast-moving, real-time environments
Benefits
- base salary
- equity (stock options)
- competitive salary
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social strategyplatform-native communicationcampaign managementsentiment trackingperformance measurementcontent creationgovernancebest practices developmentplaybook creationreal-time engagement
Soft Skills
exceptional judgmentstrategic thinkinghands-on executioncalmness under pressureclear communicationtasteadvisory skillscredibility buildingcollaborationstorytelling