
Head of Growth Marketing
Mercury
full-time
Posted on:
Location Type: Remote
Location: California • New York • United States
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Salary
💰 $233,600 - $292,000 per year
Job Level
About the role
- Set the strategy across all areas of growth marketing (paid, demand gen, martech, lifecycle, website optimization, SEO/GEO)
- Think across channels and full funnel – the work doesn’t stop when the customers join, we need to activate and monetize them (we are launching new products all the time)
- Hire, manage, and develop a team of marketers and agencies (will inherit a talented team of 11)
- Create a team culture of relentless execution, experimentation, and curiosity (everything from trying new ad creative to trying new technology)
- Be extremely data driven and be excellent at defining, setting, and reporting on full-funnel KPIs (working with a data science team)
- Develop strong relationships with sales, partnerships, and product/engineering teams to collaborate on growth strategy across the company
- Be a crucial voice of marketing leadership; understanding how to hit growth goals while staying true to the brand and putting the customer first
- Make strong, principled decisions and influence a cross-functional group to execute
Requirements
- 10+ years of experience in growth marketing, with at least 5+ years hiring and developing people
- PLG experience: You’ve worked at startups at Mercury’s scale and larger, and have seen high volume PLG / self-serve acquisition; a bonus if you also have experience with demand gen / sales-led acquisition
- Breadth in all areas of growth marketing, with deep expertise in paid, SEO, and martech
- Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.
- Experimentation mindset. You understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quickly.
Benefits
- Base salary
- Equity (stock options/RSUs)
- Benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingpaid marketingdemand generationmartechlifecycle marketingwebsite optimizationSEOdata analysisKPI reportingPLG (Product-Led Growth)
Soft Skills
team managementleadershipcollaborationdecision makinginfluenceexperimentation mindsetcuriosityexecutionrelationship buildingcommunication