Mercos

Marketing

• Plan, execute and monitor our presence at events and trade shows (pre-event, during-event and post-event strategies).
• Create and implement creative initiatives to generate demand at these events.
• Conduct ongoing analyses of competitors, market trends and customer behavior.
• Define strategic positioning for campaigns based on market data.
• Translate learnings into practical materials (Sales Enablement) to support the sales team.
• Manage brand reputation on platforms such as Reclame Aqui and Google My Business (listening and responding to the voice of the customer).
• Support PR strategies and monitor brand performance metrics.
• Ensure marketing guidelines are applied consistently across other areas of the company.

Strategic Marketing Analyst – Mid-level