McKesson

Director of Marketing Strategy, E-Commerce Marketplace

McKesson

full-time

Posted on:

Location Type: Hybrid

Location: Richmond • California • New York • United States

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Salary

💰 $127,700 - $212,900 per year

Job Level

Lead

About the role

  • Influence strategy for a high-impact, $130M+ marketplace portfolio (majority Amazon)
  • Manage a multi-million dollar advertising budget
  • Build the analytics foundation that informs customer investment and ROI
  • Own relationships with national brands/customers and guide them through complex decisions
  • Directly impact private label penetration and competitive positioning
  • Oversee Seller Central operations, catalog health, A+ content, Brand Registry, listing optimization, and algorithm performance
  • Lead Amazon Advertising execution across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns
  • Translate platform signals (keywords, search trends, CPC/ROAS movement) into actionable strategic direction
  • Establish structured testing roadmaps and experimentation frameworks that fuel continuous performance improvement
  • Maximize value extraction from advertising platforms and agency partners
  • Conduct quarterly business reviews (QBRs) with actionable insights, forecasts, and strategic recommendations
  • Lead the development of customer-facing reporting dashboards and mechanisms, including: Forecasts, Targets, Variance analysis, ROI storytelling
  • Partner with analytics to establish scalable data systems that guide decision-making across advertising, pricing, and inventory
  • Lead and mentor a growing team across marketing strategy, analytics, content optimization, and advertising execution
  • Define swim lanes, set expectations, and create mechanisms for accountability and reporting
  • Foster a culture of data-driven decision-making and rapid iteration
  • Analyze marketplace performance metrics and customer funnels to identify high-impact growth opportunities
  • Track market trends, competitive behavior, and category shifts to inform strategic direction.
  • Present insights to senior leadership with clarity, confidence, and data-backed recommendations.

Requirements

  • 12+ years of professional experience
  • 4+ years of management experience
  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
  • 8–12 years of digital marketing experience, including 5+ years focused on Amazon marketplace eCommerce
  • Deep Amazon expertise, including: Seller Central, Amazon Advertising (SP, SB, SD, DSP), A+ Content & Brand Registry, keyword strategy and algorithm optimization
  • Demonstrated ability to manage $50M–$200M marketplace revenue or $3M–$10M advertising budgets
  • Experience translating platform-level data into strategic recommendations
  • Customer-facing experience with national brands or demanding external partners
  • Strong leadership experience (team size 4–8)
  • Exceptional communication and presentation skills.
Benefits
  • Competitive compensation package
  • Annual bonus or long-term incentive opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Amazon AdvertisingSeller CentralA+ ContentBrand Registrykeyword strategyalgorithm optimizationdata analysisperformance metricsdigital marketingbudget management
Soft Skills
leadershipcommunicationpresentationstrategic thinkingrelationship managementdata-driven decision-makingmentoringaccountabilitycollaborationinsight generation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA