Develop marketing operations strategy and roadmap, plans for new tech/AI innovation and improved customer experiences and journeys
Oversee marketing tech stack (marketing automation platform), optimize workflows, manage budget and ensure data integrity for campaign execution
Partner closely with Salesforce team to develop scalable architecture for omni-channel experiences and lifecycle marketing
Lead the development, implementation, execution and enhancements of existing and new patient experiences in Salesforce Marketing Cloud and Data Cloud
Lead team responsible for testing, reporting and outcomes; analyze campaign performance and provide strategic, actionable insights and recommendations to leadership
Manage segmentation strategy, personalization planning, and implementation of attribution models
Lead oversight of lifecycle and campaign strategy, ensure content resonance, monitor outcomes, and drive optimization of performance
Collaborate with product, sales, engineering and analytics teams to ensure marketing efforts support business goals, such as product revenue growth, demand generation, member engagement and customer retention
Work with legal, compliance and privacy to ensure requirements are met
Manage marketing operations team, mentor for career development, foster a customer-first culture, and manage change within a dynamic environment
Ensure all activities comply with industry regulations and data privacy laws (e.g. HIPAA)

Requirements

Bachelor's degree in business, marketing or engineering, or equivalent
Typically requires 12+ years of relative experience, including 4+ years of management experience
7+ Years of experience in Marketing Automation and/or Operations roles, preferably in healthcare and/or SaaS industries
Strong B2C and B2B marketing background, data storytelling, and technical expertise (Marketing Automation Platforms, CRM)
Salesforce Marketing Cloud experience required, and Data Cloud experience strongly preferred
Strong knowledge of AMPscript, SQL and HTML/CSS/Responsive Design
Deep knowledge of Marketing Cloud data structure, APIs, Data Extensions, Marketing Cloud SFTP and functionality such as Journey Builder, Email Studio, and Marketing Cloud Connector App within Salesforce
Familiarity with Salesforce CRM, Sales, Service and/or Experience Clouds
Knowledge of product development lifecycle and tools, such as JIRA
Experience working in healthcare or another regulated industry with knowledge of HIPAA, PHI/PII data privacy and compliance requirements
Leadership and stakeholder management, and ability to work in ambiguity
Experience in building scalable systems and driving automation for growth

Benefits

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities
Work from home options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Marketing AutomationSalesforce Marketing CloudData CloudAMPscriptSQLHTMLCSSResponsive DesignJourney BuilderEmail Studio

Soft Skills

leadershipstakeholder managementdata storytellingmentoringcustomer-first culturestrategic insightscollaborationchange managementanalytical skillscommunication

Certifications

Bachelor's degree in businessBachelor's degree in marketingBachelor's degree in engineering