Marketing Operations

• Coordinate cross-functional touchpoints with product, campaign strategy, and data teams to execute existing partner programs
• Ensure follow-through on operational cadences and action items from partner conversations and internal syncs
• Own recurring performance reporting and dashboards, including pacing and audience-level analysis
• Build first-draft financial models, pacing scenarios, future-quarter projections, and QBR materials for leadership review and sign-off
• Own campaign operations, QA, and documentation, including launch tracking, click-tracker migrations, and syndication playbooks
• Maintain operational playbooks for scaling syndication across partners
• Support new partner accounts alongside account owners on advertiser-side coordination
• Surface new partnership opportunities and route them to leadership for strategic evaluation

Marketing Operations Manager scaling Fluent’s commerce media partnerships through campaign operations and performance reporting

Marketing Operations Manager, Partnerships – AdTech

Marketing Operations Manager running campaign operations, dashboards, financial models, and QA for Fluent’s commerce media partnerships. Coordinating cross-functional execution and scaling syndication programs.

• Own marketing performance by market and channel
• Produce weekly KPI reporting and executive communication
• Track lead volume, qualified leads, CPL, CAC, conversion, ROI and revenue
• Connect paid search, organic search, local search, email/SMS, referrals and other channels to the lead-to-revenue funnel
• Investigate changes in lead volume, quality, cost, conversion, revenue and market performance
• Translate data into recommendations, owners, action steps and success criteria
• Identify profitable customer-acquisition opportunities and evaluate budgets, keywords, landing pages, local search, lead reactivation, CRM/follow-up and growth initiatives
• Direct agencies, vendors and internal specialists across paid media, SEO, local SEO, Google Business Profiles, content, email/SMS, creative, websites, marketing automation and analytics
• Review and improve paid-search structure, targeting, bids, budgets, ad copy, keywords, landing pages, SEO, CRM workflows, lead routing, tracking, attribution, forms and calls
• Manage agency and vendor objectives, strategies, deliverables, deadlines, results and corrective actions
• Maintain priorities, project ownership, due dates, KPI dashboards, campaign calendars, testing backlogs, vendor deliverables, SOPs, training materials and quality-control checklists
• Align Marketing, Sales and Operations and use downstream sales results to evaluate lead quality, routing, response time, follow-up and sales execution
• Present recommendations to leadership and own the day-to-day marketing operating system
• Establish scorecards, clarify ownership, improve attribution and CAC reporting, connect marketing results to sales outcomes, identify growth opportunities and create an optimization roadmap within the first 90 days
• Report directly to the President/General Manager and work closely with John, Sales, Operations, internal specialists and external agencies

Growth & Marketing Operations Manager improving TurFresh’s multi-market marketing performance

Growth – Marketing Operations Manager

Growth & Marketing Operations Manager improving TurFresh’s multi-market marketing performance. Connecting paid media, SEO, CRM, analytics and agencies to profitable growth.

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools
• Create emails, text messages, smart campaigns, smart lists, automations, nurtures, and supporting workflows
• Translate approved strategies and business requirements into executable program builds
• Perform end-to-end quality assurance before launch
• Monitor active lifecycle programs and resolve or escalate operational, platform, data, and integration issues
• Maintain lifecycle data quality through list management, segmentation, database monitoring, suppression, consent, and compliance processes
• Monitor email and SMS deliverability and program-health indicators
• Coordinate project dependencies and communicate progress, risks, blockers, and timeline changes
• Maintain process documentation and identify opportunities to improve accuracy, turnaround time, scalability, and team capacity

Lifecycle marketing operations specialist building campaigns for BambooHR’s HR platform

Lifecycle Marketing Operations Specialist

Lifecycle marketing operations specialist building and optimizing Marketo campaigns for BambooHR’s people intelligence HR platform. Ensuring accurate execution, data quality, deliverability, and compliance.

• Support current and new clientele by delivering prompt and professional customer service to internal and external customers
• Manage producer appointments, contracts, and licensing for new and existing producers
• Oversee distribution management
• Collaborate with team members and producers to set up and maintain accurate producer information in Arrowhead’s CRM
• Deliver customer service across all channels while meeting KPIs for response time, satisfaction, and issue resolution
• Assist producers and clients, address inquiries, locate information, and interpret business needs
• Maintain relationships between divisions and producers through communication and timely follow-up
• Manage workload independently while contributing to team priorities and departmental targets
• Participate in training procedures and continuous improvement initiatives
• Manage high-volume data and phone support
• Own projects, develop procedures, and adapt to changing priorities
• Participate in team meetings, share insights, and track KPI progress
• Take on additional responsibilities as assigned

Marketing Operations Coordinator supporting producer management and client service at insurance company Brown & Brown

Marketing Operations Coordinator

Marketing Operations Coordinator supporting producer licensing, CRM data, distribution management, and client service at insurance company Brown & Brown. Coordinating projects and KPI-driven operations in a hybrid San Diego role.

• Support current and new clientele by delivering prompt and professional customer service to internal and external customers
• Manage producer appointments, contracts, and licensing for new and existing producers
• Oversee distribution management
• Collaborate with team members and producers to set up and maintain accurate producer information in Arrowhead’s CRM
• Deliver customer service across all channels while meeting KPIs for response time, satisfaction, and issue resolution
• Assist producers and clients by addressing inquiries, locating information, and interpreting business needs
• Maintain communication and timely follow-up between divisions and producers
• Manage workload independently while contributing to team priorities and departmental targets
• Participate in training procedures and continuous improvement initiatives
• Manage high-volume data and phone support
• Own departmental projects, develop procedures, and adapt to changing priorities
• Participate in team meetings, share insights, track KPI progress, and collaborate
• Perform additional responsibilities as assigned

Marketing Operations Coordinator supporting producer management and client service at Brown & Brown

Marketing Operations Coordinator supporting producer licensing, CRM data, distribution management, and client service. Hybrid role at Brown & Brown in San Diego.

• Drive end-to-end planning and execution of complex, high-priority USCM and GCSM marketing initiatives across existing and new platforms, managing milestones, dependencies, risks, and outcomes
• Partner across Marketing, MarOps, Product, and Technology teams to translate business needs into actionable plans, remove roadblocks, and drive successful execution
• Create structure and visibility across interconnected initiatives, ensuring alignment on priorities, milestones, timelines, and dependencies
• Identify and implement improvements to processes, tools, and ways of working to increase speed, efficiency, quality, and scalability
• Develop clear reporting and executive-ready communications
• Synthesize complex information into recommendations
• Mentor colleagues to foster collaboration and continuous improvement

Senior Manager driving marketing operations transformation at American Express

Senior Manager, Marketing Operations

Senior Manager leading complex marketing initiatives and MarTech operations transformation at American Express. Driving cross-functional execution, process improvement, reporting, and scalable marketing delivery.

• Execute campaign setups in Marketo and Microsoft Dynamics 365
• Manage list uploads, segmentation, and tracking links
• Perform regular data audits, deduplication, and pipeline tracking for regional reporting
• Maintain execution spreadsheets, operational dashboards, and budget logs daily and weekly
• Manage project boards in ClickUp
• Test new workflows
• Document standard operating procedures (SOPs)
• Support and scale the operational backbone of the regional marketing team
• Work directly with leadership

Marketing Operations Assistant scaling CRM, Marketo, and reporting workflows for Ruvixx’s LATAM marketing team

Marketing Operations Assistant

Marketing Operations Assistant managing CRM, Marketo campaigns, data quality, dashboards, and workflows. Supporting Ruvixx’s fully remote LATAM marketing team.

• Govern the CRM and connected marketing tools, including data model, automation, permissions, and data quality
• Maintain reliable connections between the CRM, website, analytics tools, and clinical systems
• Set strategy and priorities and drive execution with Marketing, Territory Management, Product, Admissions, Clinical Operations, Data Science, Analytics, and other teams
• Manage and develop the CRM Administrator
• Define the family/provider journey from first contact through application, evaluation, and enrollment
• Partner with data science and analytics on lead scoring, routing, and attribution
• Represent commercial and marketing needs in product and engineering planning
• Build and maintain marketing and sales audiences
• Use AI to identify campaign opportunities, underserved territories, expanded plan coverage, and application drop-off points
• Design automated processes for routing provider interest to territory managers
• Provide payor reporting on utilization, geographic coverage, and referral volume by plan

Senior Marketing Operations Manager scaling CRM and AI automation for pediatric mental healthcare

Senior Marketing Operations Manager scaling CRM, data, and AI automation. Improving access to InStride Health’s evidence-based pediatric anxiety and OCD care.

• Own the marketing operations function end to end
• Maintain direct accountability for demand generation outcomes delivered through an external agency
• Design, build, and maintain HubSpot automations across the full funnel
• Own the marketing side of the HubSpot-Salesforce integration and partner with RevOps on data consistency
• Manage UTM tracking, forms, lead capture, and GA4 analytics
• Define audience segments, channel mix, messaging priorities, and demand generation targets
• Own lead scoring and nurture from first touch to sales-ready
• Review and approve agency campaign plans and monitor MQLs, pipeline contribution, and cost per lead
• Build weekly, monthly, and quarterly leadership reports on pipeline contribution, channel ROI, and MQL-to-SQL conversion
• Diagnose funnel friction across data, campaigns, lead routing, and system behavior
• Manage concurrent workstreams, triage requests, manage vendors, and track marketing budget spend

Growth Marketing Operations Manager optimizing Perkbox’s employee benefits platform funnel and pipeline

Growth Marketing Operations Manager

Growth Marketing Operations Manager owning HubSpot, Salesforce integration, and demand generation. Optimizing Perkbox’s employee benefits platform funnel, attribution, and qualified pipeline.

• Own the administration, governance and optimization of HubSpot
• Serve as Marketing’s primary partner for HubSpot integration with Salesforce and other marketing platforms
• Manage end-to-end email marketing operations, including campaign builds, testing, scheduling, deployment, quality assurance, deliverability and optimization
• Develop and manage marketing automation, nurture programs and lifecycle journeys supporting acquisition, engagement, conversion, renewal and re-engagement
• Own audience segmentation and targeting, including dynamic lists, personalization, suppression criteria and campaign audiences
• Ensure accurate flow and appropriate use of marketing and customer data across HubSpot, Salesforce and other platforms
• Partner with internal teams on data quality, governance and database health
• Translate campaign and business objectives into scalable marketing workflows and automated customer experiences
• Establish standards for campaign setup, tracking, lead capture, lifecycle management and marketing data practices
• Serve as Marketing’s martech subject-matter expert
• Evaluate platforms, integrations and process improvements with IT, vendors and internal stakeholders
• Partner with integrated marketing, growth and analytics, creative and agency resources to execute high-volume, multi-channel campaigns
• Identify opportunities to automate manual processes and improve workflow efficiency, quality and scalability
• Provide outstanding customer service internally and externally
• Perform other duties as assigned

Marketing operations manager powering WorldatWork’s HubSpot, Salesforce, and customer journey infrastructure

Manager, Marketing Operations

Marketing operations manager powering WorldatWork’s HubSpot, Salesforce, and marketing data infrastructure. Building automated campaigns, lifecycle journeys, segmentation, and measurable customer experiences.

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