Senior Growth Marketer – Lifecycle, Automation
TLDR
Senior Growth Strategist
McGaw
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead discovery with clients to understand their funnel, revenue drivers, and conversion blockers
- Build strategic roadmaps that increase revenue through lifecycle marketing, CRO, and personalization
- Analyze funnel data and behavior analytics to uncover optimization opportunities
- Define and measure success metrics using tools like Amplitude, GA4, HubSpot, or Mixpanel
- Collaborate with technical teammates to execute Segment CDP implementations, audience building, and lifecycle journeys
- Serve as a primary point-of-contact for client strategy, insights, and performance reviews
- Write and present growth reports and data-driven recommendations with confidence and clarity
- Scope and estimate new projects and change requests to ensure profitability and alignment with business goals
- Manage resource planning and stay within scope, while still identifying new upsell opportunities
- Deliver world-class client communication, clarity, and leadership
Requirements
- 10+ years in digital marketing or growth-focused roles (agency, consulting, or startup preferred)
- Strong expertise in CRO, lifecycle marketing, and funnel optimization
- Hands-on experience with Customer Data Platforms (Segment strongly preferred), journey orchestration tools (Braze, Iterable, etc.), and web personalization
- Deep understanding of marketing analytics and experimentation
- Strong communication and client-facing skills—you can explain the “why” as well as the “what”
- Track record of owning outcomes and improving revenue through strategy
- Proven ability to work independently, manage client relationships, and deliver results without handholding
- Experience working at a company with 200 people
- You’ve never worked in an agency or consultancy environment
- You only have enterprise experience
- You’ve never built a strategic growth plan or owned client outcomes
- You’re not fluent in lifecycle marketing, analytics tools, and CDPs
- You haven’t posted or engaged on LinkedIn in the last 3 months
- You’re looking to manage a team rather than own client relationships directly
Benefits
- Fully remote and flexible hours
- Premium health, dental, and vision insurance
- Unlimited PTO
- $25/month Starbucks allowance
- $50/month Uber Eats allowance
- Company laptop, monitor, and equipment
- Paid maternity/paternity leave
- 401k with 3% company contribution
- Deep investment in your training and development
- A radically transparent workplace culture
- The freedom to do the best work of your career
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CROlifecycle marketingfunnel optimizationmarketing analyticsexperimentationaudience buildingdata-driven recommendationsresource planningproject scopingupsell opportunities
Soft skills
client communicationleadershipstrategic thinkingindependent workclient relationship managementpresentation skillsclarity in communicationconfidenceproblem-solvingcollaboration
