Maximus

Performance Marketing

• Maximus is a mission-driven consumer performance medicine telehealth company providing content, community, and clinical support to optimize health, wellness, and hormones
• Own strategy, execution, and optimization of all paid media channels to accelerate growth and market leadership
• Develop and lead paid media strategy across search, social, display, video, and emerging channels
• Manage paid media budget and optimize spend allocation for efficiency and impact
• Oversee campaign execution end-to-end: audience targeting, creative testing, bid strategies, reporting
• Implement advanced measurement frameworks including attribution modeling and incrementality testing
• Collaborate with brand, creative, and analytics teams to align messaging, assets, and KPIs
• Foster relationships with platform partners (Google, Meta, TikTok) for beta programs and insights
• Drive continuous experimentation to unlock new channels, audiences, and formats
• Ensure campaigns meet acquisition, retention, and LTV goals
• Recruit, mentor, and develop a high-performing paid media team
• Maintain an active pulse on industry trends and competitor strategies

Director of Paid Media

Ecommerce

• Own the marketing website as the primary conversion engine and run A/B testing, site performance, personalization, and conversion targets
• Develop and execute comprehensive SEO and AI discovery strategies and build a scientific content engine to grow organic traffic
• Map and optimize the full pre-conversion prospect journey, partner with Paid Media, and build attribution models
• Lead lifecycle marketing supporting acquisition and retention, managing email/SMS, nurture campaigns, and segmentation
• Serve as product experience partner to ensure smooth handoffs and use conversion data to inform roadmap
• Lead cross-functional collaboration with Product, Creative, Data/Analytics, Customer Success, and Sales
• Define and own acquisition metrics (conversion rate, organic traffic, CAC), conduct competitive analysis, and present to executives
• Mentor team members and foster a culture of experimentation and data-driven decision making

Senior Manager, Digital Experience

Art Director

• Maximus is a mission-driven consumer performance medicine telehealth company providing content, community, and clinical support to optimize health, wellness, and hormones
• Establish and elevate Maximus as the definitive brand in performance medicine; build and lead creative vision and systems
• Define and evolve Maximus's visual identity across all touchpoints and develop comprehensive brand standards and brand book
• Build and optimize a high-velocity creative asset generation engine and implement systems/workflows balancing excellence and speed
• Establish metrics and KPIs to measure creative impact and drive adoption of emerging creative technologies and AI tools
• Recruit, mentor, and lead a world-class creative team and develop career paths while balancing in-house and external partnerships
• Collaborate with Marketing, Product, Growth, clinical, science, technology, Sales, and Partnerships to translate business and medical concepts into engaging creative
• Oversee all creative output including campaigns, digital experiences, product design, environmental design, and content creation

Director of Paid Media

Senior Manager, Digital Experience

Creative Director, Marketing