MasterClass

Senior Product Marketing Manager

MasterClass

full-time

Posted on:

Location Type: Remote

Location: California • New York • United States

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Salary

💰 $140,000 - $170,000 per year

Job Level

Senior

About the role

  • Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product
  • Define audience segments and use cases across MasterClass Certificates and adjacent offerings
  • Drive portfolio-level positioning and messaging coherence across the product suite
  • Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy
  • Synthesize customer feedback, performance data, and competitive intel to shape GTM playbooks and product decisions
  • Influence roadmap direction and priorities through insight-backed recommendations
  • Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact

Requirements

  • 8+ years in product marketing or adjacent functions
  • Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media
  • Strong strategic thinking paired with high-velocity execution
  • Deep fluency in paid marketing, collaboration, and performance storytelling
  • Skilled at opportunity sizing, competitive analysis, and translating insight into influence
  • Operates with extreme ownership and excels in ambiguous, fast-paced environments
  • Known for influence without authority and building strong cross-functional relationships
Benefits
  • Medical
  • Dental
  • Vision
  • Flexible PTO
  • Equity
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategyaudience segmentationportfolio positioningmessaging coherencecustomer feedback synthesisperformance data analysiscompetitive intelligenceopportunity sizingcompetitive analysisproduct marketing
Soft Skills
strategic thinkinghigh-velocity executioninfluence without authoritybuilding cross-functional relationshipsextreme ownershipoperating in ambiguitycollaborationperformance storytelling