MasterClass

Content Marketing Manager

• Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments, from positioning and strategy through execution and reporting
• Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels
• Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work
• Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches
• Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution
• Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches
• Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities
• Help evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation

Senior Content Marketing Manager

Communications

• Own the communications workflow for all class launches in partnership with our external agency: creative ideation, press strategy, drafting press materials, supporting instructor calls, and coordinating instructor interviews to secure earned media coverage across traditional press, podcasts, creator platforms, and newsletters/Substacks
• Support the company's thought leadership efforts: secure speaking engagements and media placements including features, interviews, and podcast appearances
• Drive ongoing proactive press outreach: holiday gift guides, promotional campaigns, and real-time trendjacking to insert MasterClass offerings into timely conversations
• Leverage AI tools (e.g., ChatGPT, Claude) to drive efficiency: drafting press materials, generating first-pass content, and streamlining

Senior Content Marketing Manager

Communications Manager