Senior Content Marketing Manager

MasterClass

Senior Content Marketing Manager leading integrated marketing campaigns for culturally relevant MasterClass launches and brand moments. Partnering across teams to develop impactful, integrated storytelling approaches.

Posted 6/3/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $154,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments, from positioning and strategy through execution and reporting
Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels
Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work
Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches
Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution
Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches
Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities
Help evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation

Requirements

What you’ll need

7+ years of experience in integrated marketing, content marketing, brand marketing, entertainment marketing, or consumer campaign strategy leading complex, cross-functional campaigns from strategy through execution
Proven experience developing integrated go-to-market campaigns that drive measurable business and audience impact across multiple channels
Strong strategic thinking and storytelling skills, with experience writing positioning frameworks, campaign narratives, and creative briefs
Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence across creative, marketing, product, talent, and executive teams
Experience working directly with talent, creators, instructors, or external partners in fast-paced campaign or production environments
Strong understanding of culture, audience behavior, and consumer trends, with an ability to identify opportunities for culturally relevant storytelling
Demonstrated curiosity and adaptability around emerging technologies, including AI-enabled marketing workflows and experimentation
Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities simultaneously

Benefits

Comp & perks

equity
medical
dental
vision
flexible PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketingcontent marketingbrand marketingconsumer campaign strategygo-to-market strategiescampaign performance optimizationcreative briefsstorytellingaudience insightsAI-enabled marketing workflows

Soft Skills

strategic thinkingcross-functional collaborationstakeholder managementinfluencingcuriosityadaptabilitycommunicationpresentationorganizational skillsproject management