Master of Malt

Events

• Own and deliver our consumer events programme
• Build and manage an annual D2C events calendar across Maverick Drinks brands.
• Identify and secure opportunities at markets, festivals, seasonal events, and consumer activations.
• Manage all event logistics including venue booking, licensing, staffing, stock, compliance, and on-site operations.
• Create engaging customer experiences that drive sampling, sales, and social engagement.
• Recruit, train, and brief event staff to represent our brands confidently and professionally.
• Measure success through sales performance, conversion rates, sampling activity, and ROI reporting.
• Identify opportunities for high-impact brand awareness activations at festivals and consumer events.
• Develop creative activation concepts in partnership with the marketing team.
• Coordinate stand builds, production, staffing, and event execution.
• Ensure every activation delivers a premium and memorable brand experience.
• Own the trade events calendar, including key industry exhibitions and distributor events.
• Coordinate logistics, staffing, stock allocation, and promotional materials.
• Support lead generation and post-event follow-up activities.
• Deliver insightful post-event reporting and recommendations.
• Maintain a rolling 12-month events calendar.
• Manage budgets, supplier relationships, and event reconciliation.
• Build repeatable processes, toolkits, and best practices to improve event delivery.
• Provide clear reporting and insights that help shape future investment decisions.

Events Manager