Master of Malt

Sales

• Are you a commercially driven sales leader with deep experience in the **UK spirits trade industry**?
• We’re looking for a **Trade Sales Lead** to drive the next phase of growth for **Master of Malt Trade**, leading a high-performing team of Partner Managers and building strategic relationships with some of the most exciting hospitality partners across the UK.
• This is a role for someone who thrives on **commercial ownership, team leadership and industry influence** — someone who knows how to grow a channel, develop people and build meaningful partnerships.
• The RoleYou’ll lead the **trade wholesale channel**, developing and executing a clear sales strategy that accelerates growth, strengthens key accounts and expands our partner network.
• You’ll also play a key role in shaping the **long-term growth of the trade channel** within **Atom Group**, working closely with Marketing, Buying and Operations to deliver exceptional value for our partners.
• Key responsibilities include:
• **Commercial Leadership**
• - Develop and execute the **UK trade sales strategy** aligned with channel growth targets
• - Own the **full commercial picture** — forecasting, investment and ROI
• - Analyse performance data to identify risks, opportunities and growth levers
• - Lead and grow **National Accounts**, building strategic relationships with senior stakeholders
• - Identify new growth opportunities across regions, segments and partnerships
• - Represent **Master of Malt Trade** at industry events and trade shows
• **Cross-Functional Collaboration**
• - Work closely with Marketing, Buying and Operations to deliver successful product launches and commercial initiatives
• - Ensure promotions, pricing strategies and trade marketing activity land effectively across the channel.
• Team LeadershipYou’ll lead and develop a team of **trade Partner Managers**, creating a high-performance environment where people thrive.
• You will:
• - Coach and develop team members to deliver against commercial objectives
• - Drive ownership, accountability and entrepreneurial thinking
• - Set clear goals and KPIs and track progress through regular reviews
• - Provide honest, constructive feedback and recognition
• - Lead recruitment, training and development of future team members

Head of Trade Sales