Events Manager

Master of Malt

Events Manager leading brand activations and managing consumer events for Maverick Drinks. Responsible for event logistics, stakeholder collaboration, and delivering impactful experiences across venues.

Posted 7/9/2026full-timeTonbridge • 🇬🇧 United KingdomMid-LevelSenior💰 £35,000 - £45,000 per yearWebsite

About the role

Key responsibilities & impact

Own and deliver our consumer events programme
Build and manage an annual D2C events calendar across Maverick Drinks brands.
Identify and secure opportunities at markets, festivals, seasonal events, and consumer activations.
Manage all event logistics including venue booking, licensing, staffing, stock, compliance, and on-site operations.
Create engaging customer experiences that drive sampling, sales, and social engagement.
Recruit, train, and brief event staff to represent our brands confidently and professionally.
Measure success through sales performance, conversion rates, sampling activity, and ROI reporting.
Identify opportunities for high-impact brand awareness activations at festivals and consumer events.
Develop creative activation concepts in partnership with the marketing team.
Coordinate stand builds, production, staffing, and event execution.
Ensure every activation delivers a premium and memorable brand experience.
Own the trade events calendar, including key industry exhibitions and distributor events.
Coordinate logistics, staffing, stock allocation, and promotional materials.
Support lead generation and post-event follow-up activities.
Deliver insightful post-event reporting and recommendations.
Maintain a rolling 12-month events calendar.
Manage budgets, supplier relationships, and event reconciliation.
Build repeatable processes, toolkits, and best practices to improve event delivery.
Provide clear reporting and insights that help shape future investment decisions.

Requirements

What you’ll need

5+ years' experience in events management, ideally within drinks, FMCG, hospitality, retail, or another fast-paced consumer environment
A proven track record of delivering events from planning through to execution
Experience managing budgets, suppliers, staffing, logistics, and multiple concurrent projects
Strong commercial awareness with the ability to analyse revenue, costs, and ROI
Excellent organisational and project management skills
Confidence working independently and taking ownership of outcomes
Strong communication skills and the ability to brief, train, and motivate event teams
Good working knowledge of Google Workspace and reporting tools
A passion for premium drinks, consumer brands, and creating memorable experiences.

Benefits

Comp & perks

generous staff discount on over 15,000 brand SKU's
real autonomy to run your area
challenge ideas and make decisions that directly impact growth
no politics or red tape
smart people, high standards, expectation to show up and think commercially

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Event LogisticsROI ReportingStaffing ManagementSupplier Relationship ManagementEvent PlanningSales Performance AnalysisCreative Activation DevelopmentMarket IdentificationCompliance ManagementEvent Reconciliation

Soft Skills

Strong CommunicationOrganizational SkillsTeam MotivationIndependent WorkingOwnership of Outcomes