Lead – Northern Sales

Master of Malt

Northern Sales Lead for Master of Malt developing sales strategies and driving growth in the UK drinks trade. Leading a team to enhance relationships and commercial performance in the Northern region.

Posted 7/31/2026full-timeTonbridge • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong commercial leadership and account management skills within the UK spirits industry, with a focus on driving revenue growth and executing sales strategies. Capable of fostering a customer-focused culture while providing coaching and development to team members.

Highest-signal resume keywords

Commercial Leadership ExperienceOn-Trade Account ManagementSales Strategy DevelopmentNumerical and Commercial AcumenWSET Qualification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ForecastingFinancial AnalysisP&L OwnershipNegotiation SkillsProduct Launch ExperienceRelationship BuildingMarket AnalysisKPI ManagementCommercial Performance TrackingStakeholder Engagement

Soft Skills

Team LeadershipCoaching and MentoringCommunication SkillsCustomer FocusAgility

Tools & Technologies

Google Suite

Certifications & Qualifications

WSET QualificationFull UK Driving Licence

Industry Keywords

UK Spirits IndustryDrinks IndustryKey Industry PlayersFine SpiritsRare SpiritsCraft SpiritsTrade ChannelCommercial InitiativesMarket SegmentationTrade Shows

About the role

Key responsibilities & impact

Develop and execute the Northern sales strategy aligned with Master of Malt Trade’s wholesale growth objectives
Drive revenue growth across key accounts and new prospects in the region
Maintain ownership of the regional commercial picture, including forecasting, investment decisions and ROI
Track and report on commercial performance, proactively identifying risks and growth opportunities
Identify new segments, partnerships and routes to market within the trade
Manage a base of key accounts and prospects for the Northern territory for Master of Malt Trade.
Represent Master of Malt Trade at Northern based industry events and trade shows, expanding our network and influence
Work closely with Marketing, Buying and Operations to execute product launches, promotions and commercial initiatives across the trade channel
Lead and inspire a team of Partner Managers, ensuring clear ownership of KPIs and commercial targets
Foster an entrepreneurial, agile and customer-focused culture within the team
Provide coaching, mentoring and development to help team members reach their full potential
Run regular one-to-ones and team sessions, providing clear feedback, recognition and support

Requirements

What you’ll need

Strong commercial leadership experience within the UK spirits or drinks industry
Proven on-trade account management experience in the North with strong knowledge of key industry players
Experience developing and executing sales or channel strategies in the North
Strong numerical and commercial acumen, including forecasting, financial analysis and P&L ownership
Ability to build value with stakeholders at all levels, including senior decision-makers
Excellent negotiation and relationship-building skills
Experience launching new products in the spirits category in the North is advantageous
Knowledge of fine, rare or craft spirits is highly desirable
Confident presenting insights, trends and commercial plans
Strong IT skills (Google Suite or equivalent)
WSET qualification desirable
Full UK driving licence required (this is a field-based role with regular travel)
Experience working the other side of the bar is a bonus.

Benefits

Comp & perks

Real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.
Generous staff discount on over 15,000 brand SKU's.
Competitive pay and core benefits.