Group Director, Influencer & Content Marketing
Rain the Growth Agency
Influencer Marketing Manager
MaryRuth's
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $100,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Own the strategy, execution, and optimization of MaryRuth’s Influencer and Brand Ambassador programs.
- Manage and mentor a team of coordinators/associates, ensuring flawless execution of campaigns and partnerships.
- Cultivate and maintain strong relationships with influencers, creators, and talent managers, delivering white-glove communication and service.
- Identify, recruit, and negotiate with new influencer partners across Instagram, TikTok, YouTube, and emerging platforms.
- Develop monthly and quarterly social marketing strategies informed by performance data, aligning influencer activities with product launches, seasonal campaigns, Prime Day, BFCM, and other marketing initiatives.
- Oversee contract negotiations, influencer agreements, and invoice processing to ensure compliance, accuracy, and timely payments.
- Monitor campaign performance, track key KPIs (ROI, profitability, engagement, conversions), and provide regular reporting to leadership.
- Collaborate cross-functionally with E-commerce, Paid Media, PR, and Creative teams to ensure influencer content aligns with brand voice and drives measurable results.
- Manage program budgets and ensure cost-effective campaign execution.
- Stay ahead of industry trends, platform updates, and competitor activity to continuously innovate the influencer strategy.
Requirements
- Proven track record of managing influencer campaigns at scale with measurable ROI.
- Strong people-management skills with experience leading and developing a team.
- Excellent communication, negotiation, and relationship-building skills.
- Highly organized and detail-oriented, with the ability to juggle multiple projects simultaneously.
- Data-driven mindset with experience using analytics tools to inform strategy.
- Proficiency in Excel and reporting dashboards.
- Familiarity with eCommerce platforms (Shopify, Amazon Seller Central) and marketing attribution tools.
- Experience with analytics and visualization platforms (e.g., Tableau) a plus.
Benefits
- Competitive compensation, commensurate with experience.
- Paid sick time, holidays, and flexible PTO.
- Medical, vision, and dental (USA).
- Flexible Spending Account - FSA (USA).
- Company matched (4%) 401k (USA).
- Employee and immediate-family discount on all products (upon 60 & 90 days of employment).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
influencer marketingcampaign managementdata analysisbudget managementcontract negotiationKPI trackingsocial marketing strategyperformance optimizationeCommerce strategyreporting
Soft skills
people managementcommunicationnegotiationrelationship buildingorganizational skillsdetail-orientedmultitaskingleadershipcollaborationinnovation
