Manager, Influencer – Creator
Sprout Social, Inc.
Group Director, Influencer & Content Marketing
Rain the Growth Agency
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead the end-to-end development and execution of influencer campaigns, working closely with clients, internal stakeholders, and external partners to ensure the alignment of goals and objectives.
- Spearhead the identification, outreach, and negotiation of influencer partnerships across various platforms (Instagram, YouTube, TikTok, etc.), with a keen focus on innovative talent strategies and ROI-driven results.
- Lead the development and presentation of campaign proposals, influencer lists, and campaign briefs, ensuring they meet the creative, operational, and financial goals of our clients.
- Drive the integration of influencer strategies into broader marketing campaigns, ensuring synergy across all touchpoints (social media, content creation, CRM, etc.).
- Lead post-campaign analysis, providing actionable insights and recommendations for optimization.
- Act as a subject matter expert in influencer marketing, continuously researching industry trends, platform updates, and emerging technologies.
- Develop and present strategic new business proposals, including influencer identification, vendor selection, and cost efficiency optimization.
- Collaborate with senior leadership to position Rain as an innovator in the influencer marketing space through thought leadership content, case studies, and industry event participation.
- Develop and implement processes and best practices to ensure the smooth execution of influencer campaigns.
- Manage the workload and distribution of responsibilities within the team, ensuring timely and efficient campaign delivery.
- Cultivate a strong team dynamic and cross-departmental collaboration, working alongside creative, content, and account teams to drive holistic campaign success.
- Cultivate and maintain strong, trusted relationships with key clients, partners, and influencers, ensuring a high level of satisfaction and ongoing collaboration.
- Provide strategic counsel to clients on influencer marketing trends, best practices, and industry shifts.
- Lead the development of sophisticated, data-driven reporting and analytics, translating raw campaign data into actionable insights for both internal and external stakeholders.
- Integrate performance outputs into Rains campaign performance dashboards generating insights, and key learnings that inform future strategies along the way.
Requirements
- Proven experience in influencer marketing, social media strategy, or digital marketing with a minimum of 7+ years in the field with at least 5 years in influencer marketing specifically.
- Strong leadership skills with experience managing and developing high-performing teams.
- Deep understanding of social platforms, strategy, and digital marketing landscape (Instagram, TikTok, YouTube, Facebook, Snapchat, Twitch, etc.).
- Expertise in influencer partnerships, contract negotiations, campaign management, and post-campaign analysis.
- Strong ability to turn data into actionable insights that drive strategic decision-making and continuous optimization.
- Excellent communication and presentation skills, with the ability to engage stakeholders at all levels.
- Strategic thinker with the ability to innovate and push boundaries in influencer and social media marketing.
- Advanced proficiency in Microsoft Office (Word, PowerPoint, Excel) and influencer marketing tools/platforms.
- A degree in Communications, Advertising, Marketing, or a related field is preferred.
Benefits
- Medical, Dental, and Vision insurance
- Quarterly profit-sharing program
- 401(K) plan with employer match (and immediate eligibility)
- 4-6 weeks PTO
- 12 paid holidays
- 12-18 weeks fully-paid Family and Medical Leave
- Monthly Work-From-Home allowance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
influencer marketingsocial media strategydigital marketingcampaign managementpost-campaign analysisdata-driven reportingcontract negotiationsstrategic decision-makingcost efficiency optimizationcreative proposal development
Soft skills
leadershipteam managementcommunicationpresentation skillsstrategic thinkingcollaborationrelationship managementinnovationproblem-solvingclient satisfaction
