Rain the Growth Agency

Influencer Marketing

• Lead the end-to-end development and execution of influencer campaigns, working closely with clients, internal stakeholders, and external partners to ensure the alignment of goals and objectives.
• Spearhead the identification, outreach, and negotiation of influencer partnerships across various platforms (Instagram, YouTube, TikTok, etc.), with a keen focus on innovative talent strategies and ROI-driven results.
• Lead the development and presentation of campaign proposals, influencer lists, and campaign briefs, ensuring they meet the creative, operational, and financial goals of our clients.
• Drive the integration of influencer strategies into broader marketing campaigns, ensuring synergy across all touchpoints (social media, content creation, CRM, etc.).
• Lead post-campaign analysis, providing actionable insights and recommendations for optimization.
• Act as a subject matter expert in influencer marketing, continuously researching industry trends, platform updates, and emerging technologies.
• Develop and present strategic new business proposals, including influencer identification, vendor selection, and cost efficiency optimization.
• Collaborate with senior leadership to position Rain as an innovator in the influencer marketing space through thought leadership content, case studies, and industry event participation.
• Develop and implement processes and best practices to ensure the smooth execution of influencer campaigns.
• Manage the workload and distribution of responsibilities within the team, ensuring timely and efficient campaign delivery.
• Cultivate a strong team dynamic and cross-departmental collaboration, working alongside creative, content, and account teams to drive holistic campaign success.
• Cultivate and maintain strong, trusted relationships with key clients, partners, and influencers, ensuring a high level of satisfaction and ongoing collaboration.
• Provide strategic counsel to clients on influencer marketing trends, best practices, and industry shifts.
• Lead the development of sophisticated, data-driven reporting and analytics, translating raw campaign data into actionable insights for both internal and external stakeholders.
• Integrate performance outputs into Rains campaign performance dashboards generating insights, and key learnings that inform future strategies along the way.

Group Director, Influencer & Content Marketing