Group Director, Paid Social Media

Rain the Growth Agency

Group Director, Paid Social Media leading strategies for Rain's ad campaigns. Focus on mentorship and client engagement in the evolving digital landscape.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Serve as Rains senior subject matter expert on the evolving paid social landscape
Develop paid social strategies rooted in client business objectives not just platform tactics
Define the role paid social plays within integrated omnichannel media plans
Lead, mentor, and inspire a team of paid social specialists
Contribute to Rains thought leadership, new business efforts, and paid social product development
Build trusted relationships with senior marketing leaders and client stakeholders
Lead executive-level presentations with clarity and credibility
Actively be in the work and execute campaigns to diagnose, guide, and improve performance
Set and uphold best-in-class activation standards across the paid social team
Champion creative as one of the most important levers in paid social performance
Partner closely with creative, production, and strategy teams to develop social-first ideas

Requirements

What you’ll need

Bachelors degree in advertising, marketing or related field or equivalent combination of education and experience
8-10 years of experience, with a healthy mix of hands-on know how and managerial acumen
Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate paid social media
Intimate knowledge of and relationships with all social media platforms such as Meta, TikTok, YouTube, Reddit, X, Snap, etc
Proficiency in measurement, trafficking, reporting, and the development of campaign performance insights through evaluating data.
Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
A collaborative spirit and an active interest in mentoring and managing team members
A strong interest in ad tech, digital trends and innovation
Strong project management skills and high attention to detail.

Benefits

Comp & perks

Medical, Dental, and Vision insurance
Quarterly profit-sharing program
401(K) plan with employer match (and immediate eligibility)
4-6 weeks PTO
12 paid holidays
12-18 weeks fully-paid Family and Medical Leave
Monthly Work-From-Home allowance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign Performance InsightsData Targeting CapabilitiesMeasurement and ReportingTraffickingAd Tech Knowledge

Soft Skills

CollaborationCommunicationAttention to Detail