Build and flawlessly execute best-in-class retail media campaigns across search.
Own hands-to-keyboard set-up, management, optimization and reporting of retail search.
Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.
Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients.
Support with developing retail strategy, client media mix, and budget allocations.
Help manage team workflow, training, and internal project reviews.
Report back on campaign performance.
Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.
Requirements
5+ years of experience in retail search space
Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
Google Suite Experience (Google Sheets, Docs, Slides)
Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
Retail media buying experience on Amazon and one or more of the following platforms: Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart.
Google SEM or similar experience is a plus, but not required.
Strong attention to detail and ability to manage timelines, budgets and deliverables
Benefits
Comprehensive group health plans
Parental leave program including paid maternity and paternity benefits for pregnancy, adoption and surrogacy
Flexible paid time off
Broad and confidential employee assistance program
Ongoing wellness support initiatives
Trusted financial health advice and guidance
Promotion of education through tuition support and assistance
Flexible and supportive work environment and culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media buyingkeyword strategyad group strategyaudience targetingreal-time biddingcampaign optimizationresults-based reportingExcelGoogle SuiteGoogle SEM