LTSS Care Manager
Centene Corporation
Senior Manager, Retail Search
Mars United Commerce
full-time
Posted on:
Location Type: Hybrid
Location: Dallas • Illinois, Minnesota, Missouri, New York, Ohio, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $95,950 - $150,995 per year
Job Level
Senior
About the role
- Own and develop retail search activation strategy and oversee Search Manager to build and flawlessly execute best-in-class retail media campaigns across search Direct and train Managers and Specialists on best practices for hands-to-keyboard set-up, management, optimization and reporting of retail search
- Lead strategy on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities
- Work with Director to develop and refine processes to improve the daily and weekly optimizations and performance across a variety of platforms and clients
- Create and share presentations recommending campaign strategy and collaborate with senior internal leaders on search strategy and convey final plan to the search teams and clients
- Support developing holistic retail strategy, client media mix, and budget allocations, while leading Search Managers and Search Specialists in executing tactics that support the strategy
- Maintain oversight as the leader of the team that activates against campaign set-up, performance, optimization, and reporting
- Clearly set and communicate performance expectations with Search Managers, and Search Specialists, along with key internal commerce media partners
- Lead, manage, mentor, and scale the skillsets of the team of Search Managers and Specialist in workflow, training, and development and adherence to best practices
- Lead the search team on providing high-quality insights and strategic recommendations based on client objectives, media strategy and results
- Reports to Director Retail Search, immediate direct reports with Search Manager
Requirements
- 5+ years of experience in retail search space
- Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
- Owner and leader mentality, with willingness to “roll up your sleeves.”
- Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
- Google Suite Experience (Google Sheets, Docs, Slides)
- Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
- Retail media buying experience on one or more of the following platforms is required – Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
- Google SEM or similar experience is a plus, but not required.
- Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
- Ambitious self-starter who takes ownership of and great pride in his/her work.
- Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
- Creative and strategic thinker who gets excited about taking on and solving complex challenges.
- Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary, in order to achieve the best results for the project.
- Experience managing & mentoring direct reports, of whom the manager empowers to take on more strategic work than their current knowledge to grow and evolve skills.
- Very strong soft skills with presenting to clients, including a high degree of storytelling.
- Ability to operate independently, where client deliverables are consistently polished, complete, and done to convey a sense of expertise, confidence, and professionalism.
- High degree of skill in understanding, responding to, challenging, and mitigating client objections to strategic and tactical recommendations.
Benefits
- Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media buyingkeyword strategyad group strategyaudience targetingreal-time biddingcampaign optimizationresults-based reportingExcelGoogle Suiteretail search
Soft skills
clear communicationleadershipattention to detailmulti-taskingownership mentalitycreative thinkingstrategic thinkingcollaborationmentoringstorytelling
