Director, Network Development
Aledade, Inc.
Director, Commerce Media
Mars United Commerce
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Illinois, Missouri, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $119,510 - $188,025 per year
Job Level
Lead
About the role
- Lead omnichannel marketing strategies and translate channel, shopper, and category insights into actionable omnichannel marketing plans utilizing Amazon Advertising ecosystem and other retailers
- Act as the Single Point of Contact and oversee Amazon end-to-end client work inclusive of Retail Operations, Digital Shelf, Media & Analytics/AMC
- Translate channel, shopper and category insights into actionable omnichannel plans for Amazon, Walmart, Home Depot, and Lowe's
- Understand consumer journeys and leverage shopper marketing plans to define media touchpoints across the funnel, on- and off-platform
- Lead development of data-driven omnichannel shopper marketing strategies, including annual planning, calendars, and holistic executions
- Act as main client POC for assigned accounts, ensuring quality and excellence of all deliverables and touchpoints
- Manage direct reports and partner with cross-functional teams to execute tactics that align with omnichannel marketing plans
- Oversee flawless execution and lead preparation/presentation of program post-mortems (effectiveness, KPIs, and key learnings)
- Evaluate business trends, shopper insights, market research findings, and post-campaign analysis using Marilyn Commerce platform and vendor tech suites
- Keep up to date with and vet new capabilities, vendors, and innovation trends specific to Amazon, Walmart, Home Depot, and Lowe's
- Advise and partner with broader Connected Commerce team and other Commerce leaders to ideate, plan, and execute omnichannel programs
- Demonstrate financial responsibility related to client scope, hours management and staffing, and identify growth/white space opportunities
- Attend relevant retail-specific forums and investor calls to provide POV to clients
Requirements
- 10+ years’ experience in Amazon, Walmart, Home Depot, and Lowe's marketing, shopper marketing, and/or retail marketing
- bachelor’s degree in advertising, marketing, or related media field
- Amazon, Walmart, Home Depot, and Lowe's in-platform experience required
- Current knowledge of Shopper Marketing at Amazon, Walmart, Home Depot, and Lowe's
- Strong background in the Amazon Advertising ecosystem, as well as Walmart, Home Depot and Lowe's
- Deep knowledge of the retailer & their media capabilities and relationships within those retailer organizations
- Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
- Experience with Retail Operations, Digital Shelf, Media & Analytics/AMC and Amazon’s Advertising/Vendor Central technology suite
- Proven strategic abilities and sound decision-making skills in agency and client settings
- Confident presenter and clear, persuasive communicator (verbal and written)
- Desire and ability to work within a cross-functional, team-oriented environment
- Candidate must reside in a commutable distance to Detroit, Chicago or New York for a 3-day/week hybrid schedule
Benefits
- a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans
- a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption, and surrogacy
- flexible paid time off
- a broad and confidential employee assistance program
- ongoing wellness support initiatives
- trusted financial health advice and guidance
- promotion of education through tuition support and assistance
- a flexible and supportive work environment and culture
- medical coverage, dental, vision, disability, 401k, and paid time off
- Temporary roles may be eligible for freelancer/temporary employee medical plan through a third-party benefits administration system
- Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
omnichannel marketingshopper marketingdata analysisstrategic planningmedia touchpointsKPI evaluationpost-campaign analysisfinancial managementinsight developmentRetail Operations
Soft skills
leadershipcommunicationteam collaborationpresentation skillsdecision-makingclient managementproblem-solvingadaptabilitypersuasivenessorganizational skills
