Director, Programmatic
Barkley
Senior Manager, Programmatic
Mars United Commerce
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois, New York, Ohio
Visit company websiteSalary
💰 $95,960 - $150,995 per year
Job Level
Senior
About the role
- Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best-in-class campaigns across DSPs.
- Direct and train Managers and Specialists on best practices for hands-on setup, management, optimization, and reporting of programmatic campaigns.
- Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities.
- Collaborate with the Director to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients.
- Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals.
- Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy.
- Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
- Lead, manage, mentor, and scale the skillsets of the team in workflow, training, development, and adherence to best practices.
- Deliver high-quality insights and strategic recommendations based on client objectives, media strategy, and campaign results.
- Reports to Director, Programmatic; direct reports include Programmatic Manager.
- Work in a hybrid remote capacity from one of the Mars United Commerce hub locations and collaborate across North America, Europe, Australia, New Zealand, and Asia.
Requirements
- 5+ years of experience in programmatic advertising
- Hands-on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, Walmart DSP, or similar platforms
- Experience with platforms such as The Trade Desk, Walmart DSP, Amazon DSP, or other demand-side platforms is required
- Confident presenter and persuasive communicator (verbal and written) of complex information
- Owner and leader mentality, with willingness to “roll up your sleeves.”
- Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.)
- Proactive campaign monitoring, optimization, and performance-based reporting
- Experience with audience targeting, contextual strategies, and inventory curation
- Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams
- Self-starter with a passion for digital media and commerce
- Strategic thinker with a creative approach to solving complex challenges
- Collaborative team player who can challenge peers and clients constructively
- Experience managing and mentoring direct reports, empowering them to grow into strategic roles
- Strong storytelling skills in client presentations, with a focus on business strategy and client motivations
- Ability to operate independently with polished, strategic deliverables
- Skilled in handling client objections and refining recommendations to align with client goals
- Candidates must reside in a commutable distance to one of these locations: Detroit, Chicago, Cincinnati, Minneapolis, Dallas, Bentonville, AR or New York
