Business Analyst
Fluent Trade Technologies
Senior Manager, Retail Search
Mars United Commerce
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois, New York
Visit company websiteSalary
💰 $95,950 - $150,995 per year
Job Level
Senior
About the role
- Own and develop retail search activation strategy and oversee Search Manager to build and flawlessly execute best-in-class retail media campaigns across search
- Direct and train Managers and Specialists on best practices for hands-to-keyboard set-up, management, optimization and reporting of retail search
- Lead strategy on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities
- Work with Director to develop and refine processes to improve the daily and weekly optimizations and performance across a variety of platforms and clients
- Create and share presentations recommending campaign strategy and collaborate with senior internal leaders on search strategy and convey final plan to the search teams and clients
- Support developing holistic retail strategy, client media mix, and budget allocations, while leading Search Managers and Search Specialists in executing tactics that support the strategy
- Maintain oversight as the leader of the team that activates against campaign set-up, performance, optimization, and reporting
- Clearly set and communicate performance expectations with Search Managers, and Search Specialists, along with key internal commerce media partners
- Lead, manage, mentor, and scale the skillsets of the team of Search Managers and Specialist in workflow, training, and development and adherence to best practices
- Lead the search team on providing high-quality insights and strategic recommendations based on client objectives, media strategy and results
- Reports to Director Retail Search, immediate direct reports with Search Manager
Requirements
- 5+ years of experience in retail search space
- Amazon Ads experience is required
- Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting
- Retail media buying experience on one or more of the following platforms is required – Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
- Exceptional Excel skills (Pivot Tables, Vlookups, etc)
- Google Suite Experience (Google Sheets, Docs, Slides)
- Confident presenter and clear, persuasive communicator (verbal and written)
- Owner and leader mentality, with willingness to “roll up your sleeves.”
- Strong attention to detail and talented multi-tasker with ability to organize and prioritize workload to manage timelines, budgets and deliverables
- Ambitious self-starter who takes ownership of work
- Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
- Creative and strategic thinker
- Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary
- Experience managing & mentoring direct reports
- Very strong soft skills with presenting to clients, including high degree of storytelling
- Ability to operate independently, where client deliverables are consistently polished, complete, and done to convey expertise, confidence, and professionalism
- High degree of skill in understanding, responding to, challenging, and mitigating client objections to strategic and tactical recommendations
