Senior Product Manager, Identity, Trust & Platform
SimplePractice
Job Level
JuniorMid-Level
About the role
- Take full ownership of paid advertising as a growth channel and manage ad campaigns end-to-end
- Own and execute paid advertising strategies across key channels and product feed/catalog campaigns where applicable
- Manage and scale large ad budgets (€100k+/month) efficiently
- Oversee performance-driven campaigns and balance creative strategy with data-driven optimization
- Monitor performance metrics, analyze data, and provide actionable insights and clear recommendations for long-term paid media growth
- Collaborate closely with the Marketing Manager and broader marketing teams to align campaigns with business goals
- Increase revenue from paid advertising by at least 20% profitably (early success milestone)
- Provide reporting, insights, and strategic recommendations to drive ROI and growth
Requirements
- At least 2+ years of hands-on experience with paid media buying
- 1+ year of proven experience managing catalog/product feed campaigns
- Proven success managing ad budgets of at least €100,000/month
- Proven ability to manage and optimize advertising campaigns end-to-end across major platforms (e.g., Meta, TikTok, Pinterest, Google, etc.)
- Experience developing, testing, and implementing advertising strategies to maximize ROI
- Strong skills in monitoring performance metrics, analyzing data, and providing actionable insights
- Experience collaborating with marketing teams to ensure campaigns align with broader business goals
- Strong analytical and problem-solving skills; a data-driven mindset
- Must be able to commit at least 8 hours per day, 40 hours per week
- Independent Contractor role; not salaried
- Required to use Hubstaff to track hours worked
