Senior Manager, Clinical Science, Medical Affairs
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Google Cloud Platform
Senior Manager, Retail Search
Mars United Commerce
full-time
Posted on:
Location Type: Hybrid
Location: Cincinnati • Illinois, Minnesota, Missouri, New York, Ohio, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $95,950 - $150,995 per year
Job Level
Senior
About the role
- Own and develop retail search activation strategy and oversee Search Manager to build and flawlessly execute best-in-class retail media campaigns across search
- Direct and train Managers and Specialists on best practices for hands-to-keyboard set-up, management, optimization and reporting of retail search
- Lead strategy on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities
- Work with Director to develop and refine processes to improve the daily and weekly optimizations and performance across a variety of platforms and clients
- Create and share presentations recommending campaign strategy and collaborate with senior internal leaders on search strategy and convey final plan to the search teams and clients
- Support developing holistic retail strategy, client media mix, and budget allocations, while leading Search Managers and Search Specialists in executing tactics that support the strategy
- Maintain oversight as the leader of the team that activates against campaign set-up, performance, optimization, and reporting
- Clearly set and communicate performance expectations with Search Managers, and Search Specialists, along with key internal commerce media partners
- Lead, manage, mentor, and scale the skillsets of the team of Search Managers and Specialist in workflow, training, and development and adherence to best practices
- Lead the search team on providing high-quality insights and strategic recommendations based on client objectives, media strategy and results
Requirements
- 5+ years of experience in retail search space
- Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
- Owner and leader mentality, with willingness to “roll up your sleeves”
- Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
- Google Suite Experience (Google Sheets, Docs, Slides)
- Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting
- Retail media buying experience on one or more of the following platforms is required – Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
- Google SEM or similar experience is a plus, but not required
- Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team
- Ambitious self-starter who takes ownership of and great pride in his/her work
- Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
- Creative and strategic thinker who gets excited about taking on and solving complex challenges
- Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary, in order to achieve the best results for the project
- Experience managing & mentoring direct reports, of whom the manager empowers to take on more strategic work than their current knowledge to grow and evolve skills
- Very strong soft skills with presenting to clients, including a high degree of storytelling
Benefits
- comprehensive group health plans
- parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy
- flexible paid time off
- a broad and confidential employee assistance program
- ongoing wellness support initiatives
- trusted financial health advice and guidance
- promotion of education through tuition support and assistance
- flexible and supportive work environment and culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
retail search activation strategymedia buyingkeyword strategyad group strategyaudience targetingreal-time biddingcampaign optimizationresults-based reportingExcelGoogle Suite
Soft skills
confident presenterclear communicatorowner mentalityattention to detailmulti-taskerambitious self-startercreative thinkercollaborative team playerstrong storytellingmentoring
