Marquee Brands

eCommerce and Lifecycle Manager

Marquee Brands

full-time

Posted on:

Location Type: Hybrid

Location: New York City • California • New York • United States

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Salary

💰 $80,000 - $100,000 per year

About the role

  • Own day-to-day ecommerce performance and lead the overall site roadmap, ensuring smooth execution of launches, campaigns, and site enhancements
  • Serve as the end-to-end site owner across homepage, navigation, PLPs, PDPs, cart, and checkout, managing execution, site health, and analytics
  • Lead Shopify readiness for all product launches, including product setup, asset uploads, merchandising, and QA to ensure brand alignment and accuracy
  • Coordinate with production partners on drop assortment and manage order flow from Shopify to internal systems (e.g., NetSuite)
  • Own and monitor core ecommerce KPIs, including site traffic, conversion rate, AOV, UPT, cart/checkout rates
  • Manage ecommerce analytics and reporting; translate data into actionable insights for executive leadership and cross-functional partners
  • Build and execute site enhancement roadmap (A/B testing, PDP templates, cart improvements, product upsells, etc.), developing business cases, defining success metrics, and analyzing results post-launch
  • Own site health, QA processes, and issue prioritization to ensure stability and performance
  • Ensure flawless site execution for all drops, promotions, and campaigns in collaboration with marketing and operations
  • Partner cross-functionally to ensure onsite messaging is accurate, timely, and aligned with brand/marketing
  • Own day-to-day execution and performance of email and SMS marketing campaigns in partnership with the creative marketing team
  • Manage email and SMS calendar, segmentation, implementation, QA, deployment, and optimization
  • Develop and optimize lifecycle flows (abandoned cart, browse abandonment, drop announcements, post-purchase, win-back, etc.) to drive repeat purchase and retention
  • Analyze retention performance and provide data-driven recommendations to improve engagement, conversion, and revenue
  • Drive A/B testing across email and SMS, including design, KPI definition, implementation, and performance analysis
  • Continuously optimize subject lines, creative, messaging, audience segmentation, and send timing to maximize open rates, click-through rates, and conversion.

Requirements

  • 3-5 years of experience in eCommerce, preferably for a DTC fashion brand
  • Passion for streetwear, subcultures, and pop culture
  • Bachelor’s degree
  • Deep familiarity with Shopify (Shopify Plus preferred) and ecommerce ecosystems, with strong technical fluency across web design, integrations, UX, SEO, and analytics
  • Hands-on experience managing email and SMS marketing platforms (Klaviyo), including campaign builds, segmentation, automation, and QA
  • Demonstrated success driving traffic, conversion rate, and revenue growth on a global ecommerce platform
  • Demonstrated success driving revenue through lifecycle marketing, including automated flows (abandoned cart, post-purchase, win-back, drop campaigns)
  • Experience managing high-traffic launches, limited drops, or capsule collections is strongly preferred
  • Must be a self-starter who takes initiative with a strong attention to detail
  • Excellent verbal and written communication skills
  • Able to collaborate cross-functionally across creative, marketing, and operations teams
  • Proven project management skills with the ability to manage multiple initiatives simultaneously
  • Desire and ability to work in a fast paced, dynamic and creative environment.
Benefits
  • Competitive salary, and bonus structure
  • Healthcare Benefits including dental and vision
  • Flexible spending account (FSA) or health savings account (HSA)
  • Life insurance
  • Pet Insurance
  • Generous Vacation and Leave Policies
  • Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
  • 12 Paid Holidays: In addition to 15 Paid vacation Days.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
eCommerceShopifyShopify Plusemail marketingSMS marketingA/B testinganalyticsSEOUXlifecycle marketing
Soft Skills
attention to detailcommunicationcollaborationproject managementinitiativeself-starteradaptabilitycreativitydata-driven decision makingproblem solving
Certifications
Bachelor’s degree