Marketbridge

Director, Performance Analytics

Marketbridge

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Salary

💰 CA$100,000 - CA$135,000 per year

Job Level

Lead

Tech Stack

AWSPythonSQL

About the role

  • This is a remote role, required to work in EST hours. Partner with Demand Strategy and Marketing Data Strategy teams to co-develop measurement frameworks aligned to campaign and business objectives. Establish and maintain KPI definitions, performance benchmarks, and baselines. Collaborate with technical teams and subject matter experts of key marketing channels to validate tracking assumptions, data availability (and limitations) across platforms/vendors, and infrastructure requirements before campaign launch. Partner with clients to ensure clarity around reporting needs, strategic priorities, and data availability. Inform campaign planning by shaping tracking requirements and UTM/naming strategies. Lead interpretation of campaign performance data, identifying patterns, trends, and insights to guide optimization. Develop and deliver compelling performance narratives, including executive summaries and recommendations. Partner with Demand Strategy and Media teams to influence tactics based on performance insights. Represent the voice of Performance Analytics in client conversations, campaign planning, and retrospectives. Manage team assignments by aligning Performance Analytic talent to project and client needs. Collaborate with Marketing Data Strategy on development of dashboards and reporting structures to ensure alignment with use cases.

Requirements

  • 8+ years of experience in marketing strategy, analytics, or performance measurement, ideally within an agency or B2B environment. Proven expertise in multi-channel marketing performance management (demand generation, ABM, paid media, etc.). Strong knowledge of measurement frameworks, KPI development, and campaign optimization. Strong knowledge of common KPIs used to measure marketing channels such as paid search, paid social, display/retargeting, website etc. Experience reviewing reports and/or extracting and assessing data from platforms such as Google Analytics, Google Ads, LinkedIn Campaign Manager, 6Sense, Demandbase, HubSpot, Marketo, and Salesforce is a plus Working knowledge of Excel, Python and SQL an asset Experience partnering with technical teams on data validation, tracking, and reporting infrastructure. Skilled at interpreting data, identifying insights, and translating them into strategic recommendations. Exceptional communication skills, with the ability to craft compelling narratives for senior executives. Experience managing teams, balancing project assignments, and fostering talent development. Comfort working cross-functionally with strategy, media, data, and client service teams.