Director of Client Strategy
Zaelab
Senior Director, Demand Strategy
Marketbridge
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$135,000 - CA$150,000 per year
Job Level
Senior
About the role
- Serve as a competent, confident expert advisor to the client, helping them think through their marketing strategies as they relate to business strategies and imperatives
- Work with the client to determine short- and long-term marketing performance objectives and critical milestones
- Lead the development and presentation of comprehensive demand marketing programs and ABM campaigns for clients, providing expertise and guidance on: strategy, planning, inbound/outbound channel selection, tactical recommendations, personalization, technology requirements and considerations, measurement/analysis, etc.
- Collaborate with Account Management and Brand Strategist to gain a fulsome understanding of the client’s brand, buyers and category; inform approaches and decisions related to buyer experience; and ensure that the necessary technology strategy is in place to support execution.
- Work closely with the Account leads to ensure alignment with client realities.
- Collaborate with Marketbridge SMEs across the Media, Creative, Performance Analytics and Marketing Operations teams to bring demand marketing initiatives to life
- Support marketing and sales alignment and enable active sales support of marketing-driven programs and initiatives
- Review data analysis (including historical marketing program and campaign performance, channel performance, account/contact data, buyer behaviours, and so on) to inform planning
- Contribute to the further advancement of the Demand Marketing practice by supporting new business efforts as well as developing and publishing thought leadership pieces
Requirements
- Minimum 10 years of demand experience, primarily within or serving large B2B enterprises
- Deep expertise in developing multi-channel, multi-touch marketing programs and campaigns that encompass inbound, outbound, digital and offline channels
- An expert in best-in-class Account-based Marketing principles and practice
- Extensive knowledge of B2B media channels and when, why and how they should be employed to support demand marketing efforts
- Understanding of how to employ ABM platforms including 6sense and Demandbase to support go-to-market programs
- A high-energy, positive, proactive, collaborative individual dedicated to delivering high-quality work
- A successful track record navigating enterprise-level organizations
- Experience working with senior leadership and executive management
- An ability to translate high-level strategic thinking into meaningful customer experiences
- Sound understanding of key B2B marketing technologies including marketing automation platforms and CRM systems; knowledge of intent, predictive, analytics platforms and related technologies a bonus
- Sound understanding of enterprise sales team structures and processes and how they influence and inform marketing initiatives
- Experience analyzing results and ensuring continuous improvement
- Demonstrated success in a leadership role; experience leading, mentoring, coaching and managing a business group or department
- The ability to work in a fast-paced professional environment dealing with executive-level decision-makers and critical business issues.
- The ability to multitask, handle quickly shifting priorities, and bring new ideas into play in a collaborative fashion
- A problem-solver and champion in driving results.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand marketingaccount-based marketingmulti-channel marketingdigital marketingoffline marketingdata analysismarketing automationCRM systemspredictive analyticsintent data
Soft skills
collaborationleadershipstrategic thinkingproblem-solvingproactivitycommunicationmultitaskingadaptabilitymentoringcoaching
