Lead, Product Marketing
Humana
Senior Product Marketing Manager
Marigold
full-time
Posted on:
Location Type: Remote
Location: Remote • Alabama, Arizona, California, Connecticut, Florida, Illinois, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $140,000 per year
Job Level
Senior
About the role
- Lead go-to-market strategy for new products and features, partnering closely with Product, Sales, and Marketing to ensure smooth, impactful launches.
- Craft clear, differentiated messaging and positioning that translate technical capabilities — including AI and LLM features — into customer-focused value.
- Develop and deliver enablement materials (pitch decks, playbooks, and training) to help Sales and Success teams confidently communicate Emma’s value and drive adoption.
- Analyze market trends, competitors, and customer insights to shape product positioning and influence roadmap decisions.
- Gather and share feedback from frontline teams and customers to refine messaging, improve go-to-market strategies, and surface success stories.
- Champion cross-functional alignment, ensuring all teams are equipped, informed, and inspired to bring Emma’s innovations to market effectively.
Requirements
- 6+ years of experience in product marketing or B2B SaaS, ideally within martech or ESP environments.
- Proven success developing go-to-market strategies, product launches, and enablement programs that drive adoption and growth.
- Strong understanding of AI and LLM technologies and how they enhance marketing automation and customer engagement.
- Skilled in crafting messaging and positioning that connect technical innovation to real customer value.
- Exceptional communication, storytelling, and cross-functional collaboration skills.
- Analytical and highly organized, with the ability to manage multiple priorities in a fast-paced environment.
Benefits
- Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance
- Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.
- 401k plan with a company match on your contributions.
- Employee-centric and supportive remote work environment with flexibility.
- Support for life events including paid parental leave.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategyproduct marketingB2B SaaSAI technologiesLLM technologiesmarketing automationcustomer engagementenablement programsproduct launchesmarket analysis
Soft skills
communicationstorytellingcross-functional collaborationanalytical skillsorganizational skillsprioritizationteam alignmentcustomer feedback integrationtraining developmentmessaging crafting
