Senior Director, Product Marketing
HubSpot
Lead, Product Marketing
Humana
full-time
Posted on:
Location Type: Remote
Location: Remote • Kentucky • 🇺🇸 United States
Visit company websiteSalary
💰 $126,300 - $173,700 per year
Job Level
Senior
About the role
- Lead go-to-market planning for products and segments, identifying and optimizing strategies to educate and enable agents to successfully grow their book of business
- Create and manage agent-facing marketing assets, including brochures, sales kits, training materials, and digital content
- Deliver creative tools and resources that break through industry clutter, drive agent engagement, and support business objectives
- Collaborate with sales enablement platform owners to design and implement content strategies across enablement technologies
- Leverage new sales enablement platforms to evolve agent communications and introduce segmented campaign strategies
- Align sales, operations, and marketing teams on planning, execution, and continuous improvement opportunities
- Work within an existing framework of resources, applying marketing expertise and performance insights to improve engagement—adjusting design, copy, asset type, and overall scale
- Partner with product and compliance teams to ensure marketing materials meet regulatory standards and business goals
- Gather voice-of-the-customer feedback and leverage NPSr and performance insights to drive ongoing optimization
- Collaborate with the marketing measurement team to define and review campaign results
- Lead by example, modeling behaviors consistent with Humana’s values and new ways of working.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field equivalent years of relevant experience
- 10+ years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries
- Proven success supporting sales organizations with strategic marketing initiatives and execution
- Demonstrated ability to lead cross-functional teams and drive alignment across product, sales, and operations
- Strong strategic thinking and problem-solving skills, with the ability to simplify complex topics and uncover fresh insights
- Experience designing and managing content within sales enablement platforms (e.g., Anisra/SproutLoud, Highspot, Salesforce)
- Exceptional storytelling and creative direction capabilities, with a strong design eye and attention to detail
- Excellent writing, communication, and project management skills
- Experience managing marketing budgets and optimizing spend for performance
- Ability to work independently while fostering collaboration across teams
- Resilient, adaptable, and able to lead with urgency in a fast-paced environment.
Benefits
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingstrategic marketing initiativescontent managementcampaign optimizationmarketing budget managementsales enablementcreative directionstorytellingproject managementperformance insights
Soft skills
strategic thinkingproblem-solvingcommunicationcollaborationleadershipadaptabilityresilienceattention to detailindependencecross-functional team alignment
