Social Media Creative Strategist, Beauty
Trafilea Tech E-commerce Group
Job Level
Mid-LevelSenior
About the role
- Develop and implement a results-driven social media strategy aligned with brand and marketing objectives
- Create, schedule, and publish high-quality content (organic and paid) across Instagram, TikTok and YouTube
- Plan and manage the social content calendar for MARCHON’s main, Training & Gyms pages in collaboration with creative and marketing teams
- Manage the Creator and Affiliate Programs: recruit affiliates, manage relationships, provide assets, brief content, and track performance to drive revenue
- Create UGC-style content for TikTok and Instagram when needed
- Monitor social media trends, competitor activity, and industry news to keep the brand relevant
- Engage with the community by responding to comments, DMs, mentions, and user-generated content in a timely and brand-appropriate tone
- Track and report on key metrics including reach, engagement, growth, and ROI, and provide insights and recommendations for optimisation
Requirements
- Proven experience managing social media for a brand or agency
- Proven ability to grow and engage a social following organically
- Strong knowledge of key social platforms, algorithms, best practices, and scheduling tools (e.g., Later, Sprout Social, Hootsuite)
- Proficient in social media scheduling & analytics
- Confidence in creating and editing UGC content
- Strong understanding of the fitness industry
- Data-savvy with experience analysing metrics and using insights to guide content strategy
- Strong understanding of brand tone, audience targeting, and trend-based marketing
- Nice to have: Experience creating short-form video content (e.g., Reels, TikToks)
- Nice to have: Basic photography or video editing skills
