Digital Marketing Specialist
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Vice President of Marketing
Mentor Collective
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own and evolve Mentor Collective's new brand, expanding category presence and awareness
- Re-architect and scale a modern, AI-augmented multi-channel demand generation strategy to deliver predictable, high-quality pipeline
- Define content strategy and editorial voice; ensure thought leadership, campaigns, and sales assets are consistent and category-defining
- Drive integrated performance marketing across digital advertising and SEO with measurable pipeline and revenue outcomes
- Lead, redesign, and scale the BDR team for efficiency, impact, and data-backed performance
- Operationalize AI across the marketing stack to accelerate insights, automate workflows, and personalize outreach at scale
- Mentor and build a high-performing team that embraces experimentation, data, and accountability
- Report directly to the Chief Operating Officer and take full ownership of the marketing function and the BDR team
- Launch and scale rebrand to drive revenue impact and category creation
Requirements
- Data-Obsessed Storytelling: connect market signals, customer needs, and company strategy
- Performance-First Mindset: metrics like pipeline health, conversion rates, and ROI guide decisions
- Brand & Content Leadership: own company voice and scale a consistent, differentiated brand
- Hands-On Builder: comfortable with strategy and executing campaigns, workflows, or content
- AI Fluency: experienced in applying AI for personalization, content creation, campaign optimization, and analytics
- Collaborative Leadership & Shared Integrity: skilled at building partnerships across Sales, Product, and Customer Success
- Future Scanner: stays ahead of marketing technology trends and translates innovations into advantage
- Experience redesigning and scaling demand generation and BDR functions
- Experience with digital advertising, SEO, predictive analytics, and machine learning
- Experience mentoring and scaling high-performing teams
- U.S Work Authorization required
