Product Marketing Manager
Granicus
Senior Director, Product Marketing
Replicant
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Replicant builds AI-first contact center platform with AI agents and conversation intelligence
- AI agents handle millions of calls monthly, processing payments, booking appointments, and authenticating users
- Lead strategic direction of product marketing, partnering across teams to inform product development, GTM strategy, and category design
- Serve as hands-on player-coach owning positioning, messaging, and broader go-to-market strategy; reports to the Chief Marketing Officer
- Lead and develop a high-performing product marketing team; refine positioning and messaging; orchestrate market-defining launches
- Develop and execute GTM strategy, determine priority segments/use cases/personas, and drive sales enablement and launch execution
- Oversee pricing and packaging to commercialize offerings and reduce sales friction
- Support sales on top accounts and high-impact deals and enable customer-facing teams
- Manage competitive enablement and serve as voice of the customer
Requirements
- Exceptional leadership and team management skills, with a track record of building and developing high-performing teams
- Passion - for our mission, for marketing as a craft, for developing your team, and for your own personal growth
- An AI-first mindset - you operate at the cutting edge of what’s possible with go-to-market tech and use AI to improve quality and quantity of team output
- Deep empathy for customers, with proven ability to adapt how you communicate to best reach and engage your audience
- Experience working within a sales-led GTM motion
- Excellent verbal and written communication skills
- Data-driven mindset, with the ability to analyze and interpret performance metrics to make informed decisions
- Ability to thrive in a scrappy, ambiguous, dynamic, low-ego environment
