Mentor Collective

Marketing

• Demand Generation: Build and manage repeatable demand generation systems that ensure a steady stream of interest from our ICP.
• Strategize and execute multi-channel campaigns, including events (like webinars and conferences), to ensure high visibility within target regions and topics.
• Scoring Optimization: Own the definition and delivery of Sales Qualified Leads (SQLs). Develop and maintain a clean, accessible lead scoring system within HubSpot and Salesforce to ensure contacts are routed to the right campaigns and sales reps at the optimal time.
• Automated Nurture: Transform our existing database into a revenue engine. Design, build, and optimize automated, highly segmented nurture sequences that provide continuous value.
• Expansion & LTV Maximization: Partner with Customer Success and Sales to identify expansion opportunities within our current partner base.
• Tech Stack: Leverage HubSpot, Salesforce, and Gong to execute and analyze outreach. Use Gong to analyze prospect sentiment and market objections, using those insights to refine messaging in real-time.
• Data-Driven Iteration: Regularly analyze outreach data and funnel metrics to diagnose inefficiencies. You will be expected to propose and execute course corrections based on what the data shows is (or isn't) working, moving from hypothesis to execution with speed.

Field Marketing Manager

Business Development Rep

• Strategic Outbound Prospecting: Identify and research key stakeholders at target institutions.
• Lead Qualification & Discovery: Conduct high-level discovery conversations with customers to understand their pain points.
• Pipeline Generation: Own a monthly and quarterly target for qualified meetings and pipeline value.
• Messaging: Work closely with the Field Marketing Manager to provide on-the-ground feedback on messaging.
• CRM Hygiene: Maintain meticulous records in HubSpot and Salesforce.
• Cross-Functional Collaboration: Partner with the Marketing team to support regional events and webinars through focused invite outreach.

Field Marketing Manager

Business Development Representative