Media Buyer
Humanise Collective
Director, Brand and Marketing Services
Manulife
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$105,750 - CA$190,350 per year
Job Level
Lead
About the role
- Build Global Manulife Wealth and Asset Management Brand
- Collaborate with marketing colleagues, corporate brand team and agency partners to develop brand strategy and messaging that will resonate with our target wealth and asset management audiences
- Contribute to global Manulife brand approach and strategy working closely with other segments and corporate brand team
- Lead the evolution of our brand strategy as we deploy a new brand architecture and aim to grow awareness, consideration and ultimately conversion / retention with prospective investors, advisors and institutional clients (across Retail, Wealth, Retirement and Institutional audiences)
- Build integrated campaigns across paid, earned and owned channels that connect brand mission/values and business objective(s) with client insights
- Collaborate with internal and external creative and media teams to develop breakthrough campaigns and media strategies that deliver on business objectives
- Research, write and share creative briefs that inspire best-in-class ideas. Briefs will include insights, business objectives and measures of success/critical metrics delivered to creative teams for concept/campaign development
- Guide the development and presentation of creative work and ensure that creative deliverables are "on brief" and "on brand"
- Champion the global brand and manage brand governance
- Manage research, both qualitative and quantitative, to develop and share unique and powerful insights that serve as a foundation for marketing campaigns
- Manage regular brand health and tracking research with third party research firms
- Stay current with latest marketing trends within and outside of the investment industry that can be maximized in the organization
- Collaborate with corporate brand to share insights and leverage enterprise approach.
- Manage global campaign reporting with critical metrics dashboards and budget tracking, ensuring campaign spend is optimized and drives MROI
- Develop strong partnerships with marketing leadership and business leaders, providing regular updates on brand strategy and progress
- Work closely with Advanced Analytics team to continuously refine the mixed media model and develop robust reporting on campaign and initiative attribution analysis
- Partner with corporate brand, corporate communications, marketing colleagues and distribution teams to ensure brand consistency across visual identity, tone of voice and messaging.
- Collaborate with Legal team to ensure brand assets are trademarked and protected. Oversee new requests for additional trademarks across the business.
- Oversee continued evolution of workflow tool and continue to drive enhancements to the process, achieving greater efficiencies and ease of use
- Coach, lead and support team of resource management professionals who prioritize and assign creative tasks
- Coach, lead and support team of proofreaders and translators.
- Work with risk and compliance partners to ensure any potential gaps are addressed with the workflow process
- Help manage prioritization of projects with key stakeholders and marketing partners
- Support a change management effort as new workflow enhancements are implemented
Requirements
- Minimum of 10 years of relevant, progressively senior experience in marketing and building brands within the investment (wealth and asset management) industry
- Extensive marketing experience and background in wealth and asset management
- Result oriented with an ability to multi-task, prioritize multiple initiatives and develop solutions where blueprints may not exist
- Proven ability to lead and inspire people, both within and beyond area of accountability
- Strong business insight with the skills for strategic, critical and analytical thinking
- Superior communication skills, both verbal and written
- Exceptional storyteller with the ability to develop highly effective strategy and communication presentations
- Strong emotional intelligence and proven ability to navigate complex matrix structures with all levels of seniority
- Deep understanding of campaign measurement and optimization, using advanced media mix models and other analytical models
- Extensive experience leading integrated brand building campaigns with proven track record of increasing brand awareness and consideration
- Proven experience building highly effective content strategies that drive meaningful outcomes across the marketing funnel (awareness, consideration, conversion, retention)
- Experience leading marketing teams in the investment industry with workflow tools and production teams
- BA/BS degree, MBA preferred
Benefits
- health insurance
- dental
- mental health
- vision
- short- and long-term disability
- life and AD&D insurance coverage
- adoption/surrogacy and wellness benefits
- employee/family assistance plans
- retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- financial education and counseling resources
- paid time off (vacation, personal, sick days, holidays)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategycampaign measurementmedia mix modelscontent strategymarketing analyticscreative brief developmentbrand governancebudget trackingworkflow enhancementsproject prioritization
Soft skills
leadershipcommunicationstorytellingemotional intelligencestrategic thinkinganalytical thinkingmulti-taskingcollaborationcoachinginspiration
Certifications
BA/BS degreeMBA
