Vice President, Marketing
Visit.org
Head of Marketing – Manufacturing
Manila Recruitment
full-time
Posted on:
Origin: • 🇵🇭 Philippines
Visit company websiteJob Level
Lead
About the role
- Lead, mentor, and manage offshore marketing staff (graphic designers, 3D modelers, product listers, and brand ambassadors).
- Work closely with the U.S.-based manager overseeing brand ambassadors.
- Ensure smooth coordination across creative, digital, and customer engagement functions.
- Develop and execute comprehensive marketing strategies aligned with company goals across four brands.
- Strengthen brand identity and positioning in B2B and selective B2C markets.
- Expand digital marketing presence, including social media, digital ads, email campaigns, video content, and SEO.
- Manage external resources (BigCommerce developers, freelance designers, ad agencies as needed).
- Support dealer acquisition and retention efforts through targeted campaigns, follow-ups, and sample programs.
- Partner with brand ambassador team to optimize customer touchpoints (pre-trade show, post-order, and ongoing communication).
- Collaborate with sales leadership to ensure marketing drives lead generation and measurable business outcomes.
- Oversee website updates, listings, and digital assets across all brands.
- Plan and track marketing campaigns (digital, print, trade show support, mailings).
- Set and monitor KPIs for campaign success and team performance.
- Analyze marketing performance and provide regular reporting to the COO and company leadership.
- Use data-driven insights to improve marketing ROI and customer engagement.
Requirements
- 5+ years of marketing leadership experience, ideally in B2B or industrial/manufacturing/retail sectors.
- Ensures launches are on time, cohesive, and dealer-ready (videos, drawings, listings, pricing).
- International marketing exposure (U.S., Australian, European).
- Keeps team morale high and builds employee retention.
- Attracts new, high-quality talent.
- Strong understanding of digital marketing (social, paid ads, video, SEO/SEM, email).
- Experience managing offshore/remote teams across multiple functions.
- Familiarity with e-commerce platforms (BigCommerce a plus) and CRM tools.
- Excellent communication skills and ability to collaborate with U.S.-based leadership.
- Hands-on, execution-focused leader who can balance strategy with detail management.
- Stable career history with evidence of long-term commitment and team-building success.
