Chief Marketing Officer

• Lead, mentor, and manage offshore marketing staff (graphic designers, 3D modelers, product listers, and brand ambassadors).
• Work closely with the U.S.-based manager overseeing brand ambassadors.
• Ensure smooth coordination across creative, digital, and customer engagement functions.
• Develop and execute comprehensive marketing strategies aligned with company goals across four brands.
• Strengthen brand identity and positioning in B2B and selective B2C markets.
• Expand digital marketing presence, including social media, digital ads, email campaigns, video content, and SEO.
• Manage external resources (BigCommerce developers, freelance designers, ad agencies as needed).
• Support dealer acquisition and retention efforts through targeted campaigns, follow-ups, and sample programs.
• Partner with brand ambassador team to optimize customer touchpoints (pre-trade show, post-order, and ongoing communication).
• Collaborate with sales leadership to ensure marketing drives lead generation and measurable business outcomes.
• Oversee website updates, listings, and digital assets across all brands.
• Plan and track marketing campaigns (digital, print, trade show support, mailings).
• Set and monitor KPIs for campaign success and team performance.
• Analyze marketing performance and provide regular reporting to the COO and company leadership.
• Use data-driven insights to improve marketing ROI and customer engagement.

Head of Marketing – Manufacturing

Marketing Executive