Sales Development Representative
Cordance
Field Marketing Manager, Federal
Pure Storage
full-time
Posted on:
Origin: • 🇺🇸 United States • Virginia, Washington
Visit company websiteSalary
💰 $134,000 - $201,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead Field Marketing for U.S. Federal Government Sector (Civilian, DoD, Intelligence) to drive demand generation, brand visibility, and sales enablement.
- Partner closely with the Federal Sales Team, Channel Partners, and Corporate Marketing to design and execute integrated marketing programs.
- Develop and execute strategic regional marketing plans and ABM initiatives to contribute to pipeline and bookings growth.
- Lead end-to-end execution of multi-channel campaigns (digital, social, events) and collaborate with strategic federal partners to increase deal velocity.
- Track, analyze, and report on marketing performance against key KPIs to optimize campaign effectiveness and ROI.
- Serve as the primary marketing contact for federal sales and partner teams and act as a trusted advisor to senior stakeholders.
Requirements
- Proven B2B Marketing Expertise: Demonstrated success in developing and executing integrated marketing strategies that directly resulted in pipeline growth and new customer acquisition.
- Strategic & Analytical Skills: Ability to develop comprehensive marketing plans and use data to measure effectiveness and translate performance into actionable insights and business cases.
- Collaborative Leadership: Track record of building strong relationships with sales teams and external partners and influencing stakeholders at all levels.
- Ownership and Execution: Proactive, self-starter mindset with exceptional project management skills; able to manage multiple projects and budgets.
- Public Sector Market Knowledge: Deep understanding of the U.S. Federal Government buying cycle and procurement processes, with experience working with public sector-focused channel partners and distributors.
- Located in or around the Washington, D.C. metropolitan area with ability to travel regionally as needed.
