mammaly | B Corp

Customer Success Manager

• Verwaltung und Umsetzung von CRM-Kampagnen
• Schreiben von conversionstarken, ansprechenden Texten
• Erstellung einfacher Visuals und Assets
• Kontinuierliches Testen, Optimieren und Auswerten der Kampagnen
• Zusammenarbeit mit dem Marketing-Team, um neue Ideen und Strategien umzusetzen

CRM Manager

Outside Sales

• Aktive Betreuung und Ausbau des Distributionsnetzes in Mitteldeutschland.
• Stärkung von Kontakten zu Entscheidungsbefugten.
• Akquise neuer Handelspartner und Sicherstellung einer optimalen Distribution.
• Durchführung von Verkaufsgesprächen und Verhandlungen im Einzelhandel.
• Regelmäßige Besuche der Verkaufsstellen zur Sicherstellung der Produktverfügbarkeit.
• Schulung des Verkaufspersonals zu unseren Produkten.
• Umsetzung von Promotions- und Marketingmaßnahmen zur Verkaufssteigerung.
• Enge Zusammenarbeit mit dem Vertriebs- und Marketingteam.

Field Sales Manager – Mitteldeutschland

Social Media Manager

• Development and management of the editorial calendar across all social media channels — with clear goals for reach, engagement and brand perception.
• Independent production and editing of content: video (Reels, TikToks, campaign clips), photo and graphics.
• Early identification of trends and brand-relevant adaptation — not blindly copying trends, but translating them into the mammaly context.
• Active building and nurturing of our community: comments, DMs, UGC integration and dialogue with our target audience.
• Conceptualization and execution support for video campaigns with high engagement potential.
• Interviews with our founding team and external guests to create authentic, compelling content.
• Preparation, editorial work and editing of our podcast — including speaker coordination and quality assurance.
• Regular performance analysis of content: reach, engagement rate, follower growth — with clear learnings and data-driven optimization of the strategy.

Social Media & Community Manager

• Take strategic ownership of our subscription business.
• Own and optimize the entire subscriber journey.
• Own key subscription KPIs.
• Ensure the implementation of our cross-functional subscription initiatives.
• Develop and optimize automated subscriber flows in collaboration with the CRM team.
• Design and analyze A/B tests.

Senior CRM Manager – Subscriptions

• Develop and manage the editorial/content calendar across all social media channels.
• Independently produce and edit content: video, photo, and graphics.
• Proactively build and maintain the community: comments, DMs, and integration of user-generated content (UGC).
• Prepare, edit, and produce podcasts, including speaker coordination and support.
• Regularly analyze content performance and implement data-driven optimizations.

Performance Marketing

• Independently scale Meta campaigns with a focus on profitable new customer acquisition
• Passionate analysis of the entire funnel from the first ad click through to checkout
• Develop and optimize scalable direct-response funnels
• Drive the strategic development of the creative strategy
• Close collaboration with direct response copy, creative strategy, and CRO
• Build a structured creative-testing framework
• Data-driven management guided by KPIs

Senior Performance Marketing Manager – Paid Social

• Independently scale Meta campaigns with a focus on profitable new-customer acquisition
• Analyze the entire funnel from first ad click to checkout and optimize accordingly
• Develop and optimize scalable direct-response funnels
• Strategically evolve the creative strategy
• Collaborate with direct response copywriters, creative strategists, and CRO specialists
• Drive performance with data using CAC, LTV, and funnel metrics
• Conduct market, competitor, and U.S. research to identify performance triggers early

Senior Paid Social Media Manager

Procurement

• Responsible for portfolio performance on Amazon
• Systematic conversion optimization of product detail pages
• Analysis of customer feedback, reviews, questions, and purchase drivers
• Analysis of market, competitors, reviews, and performance data
• Close collaboration with PPC, content, and operations teams

Junior Category Manager – all genders

• Responsibility for the performance of our portfolio on Amazon
• Systematic conversion optimization of product detail pages
• Analysis of customer feedback, reviews, questions, and purchase motivations
• In-depth review of products, symptoms, ingredients, and use cases
• Analysis of market, competitors, reviews, and performance data
• Derivation of clear optimization measures for content, structure, and positioning
• Close collaboration with PPC, content, and operations teams

Junior Category Manager

• Verantwortung für die Performance unseres Portfolios auf Amazon
• Systematische Conversion-Optimierung von Produktdetailseiten
• Analyse von Kundenfeedback, Reviews, Fragen & Kaufmotiven
• Auseinandersetzung mit Produkten, Symptomen, Inhaltsstoffen und Anwendungsfällen
• Analyse von Markt, Wettbewerb, Reviews & Performance-Daten
• Ableitung klarer Optimierungsmaßnahmen für Content, Struktur & Positionierung
• Enge Zusammenarbeit mit PPC-, Content- und Operations-Teams

Junior Amazon Category Manager

Marketing

• Eigenständige Skalierung unserer Meta-Kampagnen mit klarem Fokus auf profitabler Neukundenakquise
• Leidenschaftliche Analyse des gesamten Funnels vom ersten Ad-Klick bis zum Checkout, und Identifikation konkreter Optimierungshebel
• Entwicklung und Optimierung skalierbarer Direct-Response-Funnels mit starkem Fokus auf Long-Form-Formate wie VSLs
• Strategische Weiterentwicklung unserer Creative-Strategie über Static & UGC hinaus
• Enge Zusammenarbeit mit Direct Response Copy, Creative Strategy und CRO
• Aufbau und Weiterentwicklung eines strukturierten Creative-Testing-Frameworks
• Datengetriebene Steuerung anhand von CAC, LTV, und Funnel-Metriken
• Kontinuierliche Markt-, Wettbewerbs- und US-Research

Senior Paid Meta Marketing Manager

Designer

• Unterstützung bei kleineren Ad-hoc-Gestaltungen (Textanpassungen, Bildaustausch, Layout-Finetuning, Bildbearbeitung)
• Aufräumen und Weiterentwicklung des Styleguides
• Updates der Web-Designs in Figma
• Erstellung von Layouts für Ads & Social Media
• Einbindung von KI-Tools in die Designprozesse
• Zusammenarbeit mit dem Brand-Team an Assets und Content

Working Student/Intern – Design and Creative Team

Brand Manager

• Brand strategy & identity: Develop and implement comprehensive brand strategies that support Mammaly's business objectives and value proposition
• Develop and refine Mammaly's visual identity and brand story
• Develop visual identity and storytelling for specific products
• Ensure brand consistency across all channels and touchpoints, online and offline
• Implement robust processes and clear ownership
• Campaigns & content: Develop a 360° content calendar
• Plan, execute and optimize multichannel marketing campaigns and content for customer acquisition
• Support ongoing customer acquisition with optimized, tested creative assets
• Collaborate with internal teams and external partners to create compelling marketing materials
• Influencer marketing: Develop influencer marketing strategy, plan budgets and identify relevant influencers
• Scale influencer partnerships to increase brand awareness, engagement and loyalty
• Customer insights: Use market and customer analysis to identify trends, preferences and opportunities
• Implement feedback mechanisms to optimize campaigns from concept through execution
• Collaboration & leadership: Work with cross-functional teams to ensure brand coherence
• Manage external agencies for effective execution of marketing initiatives
• Budget & innovation: Develop and manage the brand marketing budget for maximum impact
• Monitor and report on KPIs to evaluate effectiveness
• Monitor trends, technologies and competitors to identify opportunities for innovation
• Introduce new, creative marketing strategies to differentiate Mammaly
• Team leadership & development: Build, lead, mentor and motivate a high-performing marketing team
• Foster a culture of creativity, collaboration and continuous improvement

Brand Director

• Lead the brand team and strengthen Mammaly’s position as a provider of holistic pet nutrition
• Develop and implement comprehensive brand strategies
• Ensure brand consistency across all channels and touchpoints
• Plan, execute and optimize multichannel marketing campaigns
• Develop the influencer marketing strategy and manage budget planning
• Use market analysis to identify trends and consumer preferences
• Collaborate with cross-functional teams to ensure brand coherence
• Develop the brand marketing budget and monitor KPIs
• Build, lead and mentor the marketing team

• Develop and expand the entire procurement process for raw materials and finished goods
• Establish new supplier relationships and grow existing ones
• Operational procurement, including placing orders, ensuring timely delivery, and verifying invoices
• Manage service levels and supplier performance, including delivery planning and total cost analysis
• Organize and optimize processes at both strategic and operational levels
• Utilize existing digital systems and apply expert-level Excel analysis skills.

CRM Manager

Field Sales Manager – Mitteldeutschland

Social Media & Community Manager

Senior CRM Manager – Subscriptions

Social Media Manager

Senior Performance Marketing Manager – Paid Social

Senior Paid Social Media Manager

Junior Category Manager – all genders

Junior Category Manager

Junior Amazon Category Manager

Senior Paid Meta Marketing Manager

Working Student/Intern – Design and Creative Team

Brand Director

Brand Director

Buyer