mammaly | B Corp

Marketing

• Eigenständige Skalierung unserer Meta-Kampagnen mit klarem Fokus auf profitabler Neukundenakquise
• Leidenschaftliche Analyse des gesamten Funnels vom ersten Ad-Klick bis zum Checkout, und Identifikation konkreter Optimierungshebel
• Entwicklung und Optimierung skalierbarer Direct-Response-Funnels mit starkem Fokus auf Long-Form-Formate wie VSLs
• Strategische Weiterentwicklung unserer Creative-Strategie über Static & UGC hinaus
• Enge Zusammenarbeit mit Direct Response Copy, Creative Strategy und CRO
• Aufbau und Weiterentwicklung eines strukturierten Creative-Testing-Frameworks
• Datengetriebene Steuerung anhand von CAC, LTV, und Funnel-Metriken
• Kontinuierliche Markt-, Wettbewerbs- und US-Research

Senior Paid Meta Marketing Manager

Designer

• Unterstützung bei kleineren Ad-hoc-Gestaltungen (Textanpassungen, Bildaustausch, Layout-Finetuning, Bildbearbeitung)
• Aufräumen und Weiterentwicklung des Styleguides
• Updates der Web-Designs in Figma
• Erstellung von Layouts für Ads & Social Media
• Einbindung von KI-Tools in die Designprozesse
• Zusammenarbeit mit dem Brand-Team an Assets und Content

Working Student/Intern – Design and Creative Team

Brand Manager

• Brand strategy & identity: Develop and implement comprehensive brand strategies that support Mammaly's business objectives and value proposition
• Develop and refine Mammaly's visual identity and brand story
• Develop visual identity and storytelling for specific products
• Ensure brand consistency across all channels and touchpoints, online and offline
• Implement robust processes and clear ownership
• Campaigns & content: Develop a 360° content calendar
• Plan, execute and optimize multichannel marketing campaigns and content for customer acquisition
• Support ongoing customer acquisition with optimized, tested creative assets
• Collaborate with internal teams and external partners to create compelling marketing materials
• Influencer marketing: Develop influencer marketing strategy, plan budgets and identify relevant influencers
• Scale influencer partnerships to increase brand awareness, engagement and loyalty
• Customer insights: Use market and customer analysis to identify trends, preferences and opportunities
• Implement feedback mechanisms to optimize campaigns from concept through execution
• Collaboration & leadership: Work with cross-functional teams to ensure brand coherence
• Manage external agencies for effective execution of marketing initiatives
• Budget & innovation: Develop and manage the brand marketing budget for maximum impact
• Monitor and report on KPIs to evaluate effectiveness
• Monitor trends, technologies and competitors to identify opportunities for innovation
• Introduce new, creative marketing strategies to differentiate Mammaly
• Team leadership & development: Build, lead, mentor and motivate a high-performing marketing team
• Foster a culture of creativity, collaboration and continuous improvement

Brand Director

• Lead the brand team and strengthen Mammaly’s position as a provider of holistic pet nutrition
• Develop and implement comprehensive brand strategies
• Ensure brand consistency across all channels and touchpoints
• Plan, execute and optimize multichannel marketing campaigns
• Develop the influencer marketing strategy and manage budget planning
• Use market analysis to identify trends and consumer preferences
• Collaborate with cross-functional teams to ensure brand coherence
• Develop the brand marketing budget and monitor KPIs
• Build, lead and mentor the marketing team

Procurement

• Develop and expand the entire procurement process for raw materials and finished goods
• Establish new supplier relationships and grow existing ones
• Operational procurement, including placing orders, ensuring timely delivery, and verifying invoices
• Manage service levels and supplier performance, including delivery planning and total cost analysis
• Organize and optimize processes at both strategic and operational levels
• Utilize existing digital systems and apply expert-level Excel analysis skills.

Buyer

• Eigenständige Skalierung und Steuerung unserer Paid Social Kampagnen auf Meta
• Kontinuierliche Optimierung des kompletten Funnels, von Ad-Klick über Landing Page bis Checkout
• Entwicklung, Testing und Optimierung von performance-starken Creatives (insb. Video & UGC)
• Enge Zusammenarbeit mit dem Creative & Content Team, Direct Response Copy und CRO
• Kompetitive Markt- und Creative-Analysen, Benchmarking und Trend-Research

Senior Meta Ads Marketing Manager

Social Media Manager

• Eigenständige Skalierung und Steuerung unserer Paid Social Kampagnen auf Meta.
• Kontinuierliche Optimierung des kompletten Funnels, von Ad-Klick über Landing Page bis Checkout.
• Entwicklung, Testing und Optimierung von performance-starken Creatives (insb. Video & UGC).
• Enge Zusammenarbeit mit dem Creative & Content Team, Direct Response Copy und CRO.
• Kompetitive Markt- und Creative-Analysen, Benchmarking und Trend-Research.

Senior Paid Social Media Manager

• Independently scale and manage our paid social campaigns on Meta with a focus on new customer acquisition for mammaly
• Continuously optimize the entire funnel — from ad click through landing page to checkout — based on data-driven learnings
• Develop, test, and optimize high-performance creatives (especially video & UGC)
• Work closely with the Creative & Content team, direct response copywriters, and CRO specialists
• Conduct competitive market and creative analyses, benchmarking, and trend research

Senior Paid Meta Marketing Manager

Working Student/Intern – Design and Creative Team

Brand Director

Brand Director

Buyer

Senior Meta Ads Marketing Manager

Senior Paid Social Media Manager

Senior Paid Social Media Manager – All Genders