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Senior Paid Search Manager
mammaly | B CorpSenior Paid Search Manager leading and optimizing Google ad campaigns for a dog supplement company. Focusing on profitable customer acquisition and data-driven marketing strategies.
About the role
Key responsibilities & impact- Independently scale and strategically manage our Google campaigns
- Restructure and consolidate our campaign architecture
- Build and operate scalable Demand Gen and YouTube strategies
- Own tracking and measurement
- Passionate analysis of the full funnel
- Strategically evolve our funnel architecture
- Work closely with direct response copy, the funnel manager and the CRO
- Data-driven optimization using CAC, LTV, ROAS and funnel metrics
- Continuous market, competitor and U.S. market research
Requirements
What you’ll need- At least 5 years of hands-on experience in Paid Search / Google Ads
- Deep technical understanding of Google Ads: Search, Shopping, Performance Max, Demand Gen / YouTube
- Strong tracking expertise: Google Ads conversion tracking, GA4 and Google Tag Manager
- Experience with subscription models and competitive, price-sensitive markets
- Funnel thinking rather than ad thinking
- Experience with direct response funnels
- Structured, independent and solution-oriented working style
- German (C2) & English fluent (C1)
Benefits
Comp & perks- 100% flexible arrangement of your workday
- Equipment of your choice (high-end Mac or Windows setup)
- Home office or office in Berlin
- Free snacks, fruit and breakfast cereals
- 75% employee discount on orders up to a value of €100 per month
- Company pension plan (bAV) and occupational disability insurance (BUV)
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsPaid SearchSearchShoppingPerformance MaxDemand GenYouTubeGoogle Ads conversion trackingGA4Google Tag Manager
Soft Skills
data-driven optimizationstructured working styleindependent working stylesolution-oriented working stylefunnel thinkingdirect response thinking