Senior SEA Manager

mammaly | B Corp

Senior SEA Manager collaborating on paid search strategies for mammaly's D2C growth. Focus on scalable customer acquisition through analytics-driven Google Ads management.

Posted 7/21/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in managing and optimizing Google Ads campaigns across various formats, with a strong focus on data-driven strategies and funnel architecture. Proficient in tracking and measurement tools, ensuring effective performance in competitive markets.

Highest-signal resume keywords

Google Ads ManagementConversion Tracking ExpertiseData-Driven OptimizationFunnel Architecture DevelopmentD2C Market Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchGoogle AdsPerformance MaxDemand GenYouTube AdvertisingGoogle Tag ManagerGA4Funnel Metrics AnalysisCampaign Architecture RestructuringSubscription Model Experience

Soft Skills

Structured Working StyleIndependent Problem SolvingSolution-Oriented ThinkingCollaborative Communication

Industry Keywords

D2CSupplementsPet ProductsBeautyCosmeticsMarket ResearchCompetitor AnalysisDirect Response FunnelsAdvertorialsPrice-Sensitive Markets

About the role

Key responsibilities & impact

Independently scale and strategically manage Google campaigns (Search, Shopping, Performance Max, Demand Gen / YouTube)
Restructure and consolidate campaign architecture
Develop and manage scalable Demand Gen and YouTube strategies
Ownership of tracking and measurement
Passionate analysis of the entire funnel
Strategic development of funnel architecture
Close collaboration with Direct Response copy, the Funnel Manager, and the CRO
Data-driven optimization based on CAC, LTV, ROAS, and funnel metrics
Ongoing market, competitor, and U.S. research

Requirements

What you’ll need

At least 5 years of hands-on experience in Paid Search / Google Ads
At least 3 years in the D2C space, ideally in supplements, pet, beauty, or cosmetics
Strong technical understanding of Google Ads: Search, Shopping, Performance Max, Demand Gen / YouTube, and competitor campaigns
Proven tracking expertise: Google Ads conversion tracking, GA4, and Google Tag Manager
Experience with subscription models and competitive, price-sensitive markets
Funnel-oriented thinking rather than ad-only thinking
Experience with direct response funnels (including advertorials)
Structured, independent, and solution-oriented working style
German (C2) & English fluent (C1)

Benefits

Comp & perks

100% flexible working hours
Equipment for working from home
75% employee discount on orders up to a value of €100 per month
Company pension plan (bAV)
Company health insurance (bKV)
Free coffee, tea, snacks, fresh fruit, and breakfast cereals at the Berlin office