Malwarebytes

Product Marketing

• Craft and continuously evolve clear, compelling positioning and messaging frameworks tailored to target personas (e.g., CISOs, security architects, IT leaders, MSPs, VARs).
• Translate complex security technologies (e.g., endpoint protection, threat detection/response) into differentiated value propositions.
• Define and maintain competitive landscaping and messaging that distinguishes ThreatDown from incumbent and emerging players.
• Lead cross-functional planning and execution of GTM strategies for product launches, major feature releases, and pricing/packaging updates.
• Set success metrics for launches and tie performance back to pipeline, adoption, and revenue impact.
• Collaborate within Marketing to amplify launch impact to increase engagement, awareness and win rates.
• Build and deliver sales enablement playbooks, battlecards, pitch decks, objection handling guides, and enablement training to ensure consistent customer messaging.
• Conduct deep buyer, market, and competitor research to inform positioning, persona development, pricing strategy, and messaging refinement.
• Lead win/loss analysis, product usage insights, and customer feedback loops to support product strategy and roadmap decisions.

Senior Product Marketing Manager

Growth Marketing

• Develop and execute a comprehensive channel marketing strategy aligned to revenue and partner growth objectives.
• Create scalable partner-ready campaigns, co-branded assets, toolkits, and demand playbooks.
• Increase partner marketing activation rates and campaign participation.
• Drive measurable partner-sourced and partner-influenced pipeline growth.
• Own MDF strategy, governance, ROI tracking, and optimization.
• Partner with Channel Sales to support recruitment campaigns, onboarding journeys, and partner enablement.
• Implement attribution models that clearly measure channel marketing impact.
• Own North America & Latin America demand generation across paid search, paid social, display, retargeting, content syndication, ABM, and emerging channels.
• Lead performance and execution of Demandbase and intent-driven targeting strategies.
• Optimize spend efficiency, pipeline quality, and cost per opportunity.
• Lead webinar and top-of-funnel programs to convert engagement into qualified pipeline.
• Amplify integrated campaigns through digital, email, SDR, and partner channels.
• Lead and develop the SDR team to maximize pipeline creation.
• Align inbound and outbound motions for improved velocity and conversion.
• Define and lead lifecycle marketing strategy to drive adoption, expansion, and retention.
• Support upsell and cross-sell initiatives through both direct and partner channels.
• Establish full-funnel KPI frameworks tied to pipeline, revenue, and ROI.
• Drive operational excellence across marketing automation, attribution modeling, campaign tracking, and reporting.

Director, Growth Marketing – Demand & Channel

Research Engineer

• Process daily threat-feeds, related to newly created malware and write detection rules for various technologies.
• Investigate and resolve customer related inquiries related to protection, performance, and usability.
• Conduct research and threat hunting for the latest cyber-web threats affecting our customers.
• Provide feedback on new projects and syntaxes/tools being developed that involve your daily work and suggest ideas how to handle different threat types.
• Support content creation efforts incl. threat descriptions, blogs, and presentations.

Malware Research Engineer

Marketing

• Own the global marketing strategy aligned to company growth objectives and revenue targets.
• Lead annual and quarterly planning across pipeline generation, brand awareness, and partner-driven revenue.
• Serve as a key advisor to the GM and executive team on market positioning, category strategy, and growth investments.
• Establish clear KPIs tied to pipeline, partner contribution, CAC efficiency, and revenue performance.
• Develop and scale a best-in-class partner marketing strategy across MSPs, VARs, distributors, and strategic alliances.
• Build joint GTM plans with top-tier partners, including co-branded campaigns, enablement programs, and MDF execution.
• Drive partner-sourced and partner-influenced pipeline growth.
• Develop scalable partner toolkits, playbooks, and enablement materials.
• Partner closely with Channel Sales leadership to align messaging, incentives, and program effectiveness.
• Optimize partner segmentation and tiering to maximize ROI and strategic impact.
• Establish measurement frameworks for partner marketing contribution and ROI.
• Oversee integrated, multi-channel demand generation programs across digital, field, content, and events.
• Align messaging and campaigns to product launches, competitive plays, and vertical strategies.
• Improve funnel performance across MQL, SQL, opportunity conversion, and win rate.
• Optimize marketing technology, attribution models, and performance analytics.
• Ensure clear, differentiated positioning in a competitive cybersecurity landscape.
• Strengthen analyst relations and industry credibility.
• Drive compelling messaging tailored to IT leaders, CISOs, security practitioners, and channel partners.
• Elevate ThreatDown’s brand authority in cybersecurity.
• Lead corporate communications, PR, thought leadership, and executive visibility strategies.
• Strengthen market perception among customers, partners, analysts, and investors.
• Develop and scale a high-performing, data-driven marketing organization.
• Foster strong cross-functional alignment with Sales, Channel, Product, and Customer Success.
• Develop marketing talent and leadership bench strength.
• Implement scalable processes that support rapid growth and operational excellence.

Vice President, Marketing

Content Marketing Manager

• Help develop and lead the global content strategy and editorial roadmap aligned to company priorities, product launches, industry trends, and revenue goals.
• Write and publish quarterly flagship “pillar” assets (e.g., research reports, industry guides, threat insights, executive briefs) that establish market authority and generate demand.
• Lead the blog strategy and content calendar, producing high-quality articles that reflect emerging cybersecurity trends, industry news, and customer challenges.
• Develop thought leadership narratives that position ThreatDown as an innovative and trusted cybersecurity partner.
• Host and lead webinars aligned to major content releases, presenting to large audiences and representing ThreatDown as a credible subject matter expert.
• Collaborate closely with Product Marketing, Product, Sales, Customer Marketing, and Executive Leadership to extract insights and transform them into compelling content.
• Partner with Demand Generation to ensure content supports campaign themes, lead generation goals, and SEO priorities.
• Manage PR agency and help shape earned media strategy, executive communications and bylined articles to elevate brand presence across industry publications and media outlets.
• Ensure messaging consistency, voice, and tone across all owned and earned content channels.
• Monitor industry trends, threat landscape developments, and competitive positioning to proactively guide content priorities.
• Measure and report on content performance, authority signals, and engagement metrics to continuously refine strategy.

Content Communications Manager

• Own the customer lifecycle marketing strategy across all stages – including adoption, expansion, renewal, up-sell and advocacy opportunities.
• Develop and execute targeted retention-driving initiatives, including automated journeys, feature adoption campaigns, renewal reminder programs, and re-engagement efforts.
• Design and implement upsell and cross-sell campaigns, leveraging usage data, customer segmentation, and expansion triggers.
• Identify expansion opportunities based on product utilization, account growth signals, and lifecycle stage, and build targeted campaigns to support add-on, upgrade, and multi-product adoption.
• Partner closely with Retention, Account Management, and Customer Success teams to align messaging, timing, and touchpoints across the full customer journey.
• Support renewal and expansion campaigns with coordinated multi-channel communications (email, in-app messaging, webinars, customer events, sales enablement content).
• Collaborate with Product Marketing to translate new releases, add-ons, and premium features into customer-facing campaigns that drive adoption and revenue growth.
• Create customer-facing assets such as playbooks, enablement guides, use-case content, webinars, and educational resources to increase product engagement and support expansion conversations.
• Develop and manage customer advocacy initiatives in partnership with Customer Success (case studies, testimonials, reviews, referral programs).
• Track and report on lifecycle performance metrics, campaign effectiveness, renewal influence, expansion pipeline contribution, and customer engagement trends.
• Continuously optimize segmentation, messaging, and timing based on performance data and feedback from Customer Success and Retention teams.

Customer Marketing Manager

• Develop and execute multi-channel demand generation programs aligned to revenue targets and GTM priorities.
• Build persona-based campaigns targeting CISOs, IT Directors, security practitioners, MSPs, and channel partners.
• Align campaign themes to product launches, competitive plays, and seasonal priorities.
• Own EQL, MQL and pipeline generation goals for North America and Latin America.
• Partner with Sales to ensure campaign alignment, follow-up SLAs, and opportunity acceleration.
• Design mid- and bottom-of-funnel programs to improve conversion rates and deal velocity.
• Activate campaigns across paid media, email, webinars, content syndication, field marketing, partner programs, and retargeting.
• Collaborate with Content and Product Marketing to develop compelling assets (eBooks, case studies, landing pages, webinars, videos).
• Test and optimize messaging, offers, and channels to maximize ROI.
• Track and report on campaign performance, pipeline contribution, and ROI.
• Analyze funnel metrics (MQL → SQL → Opportunity → Closed Won) to identify optimization opportunities.
• Conduct A/B testing and continuously refine targeting, messaging, and spend allocation.
• Work closely with Revenue Operations to ensure proper attribution, lead scoring, and reporting accuracy.
• Maintain campaign documentation and performance dashboards.
• Support forecasting and quarterly planning processes.

Demand Gen Marketing Manager

Manager

• Own the global partner email lifecycle strategy, including monthly newsletters, product launch communications, promotional campaigns, and new nurture programs (onboarding, post-event follow-up, renewal support, and partner lead follow-up).
• Build scalable infrastructure, processes, and reporting to measure partner engagement, campaign performance, and program effectiveness globally.
• Segment and personalize partner communications by partner type, tier, and region to increase engagement and activation.
• Develop and scale Campaign-in-a-Box programs to enable partners with ready-to-deploy assets, including email templates, outbound cadences, social copy, call scripts, and battlecards.
• Support sales partner cadence execution by drafting inbound and outbound messaging and implementing workflows within sales engagement platforms.
• Own the partner portal marketing experience, including content governance, asset updates, engagement tracking, and campaign-in-a-box uploads to ensure a streamlined and current partner experience.
• Provide operational and programmatic support to regional field marketing teams, ensuring they can focus on partner relationships, regional execution, and event excellence.

Global Channel Programs Manager

• Own and evolve the company-wide product marketing vision aligned to ThreatDown’s long-term growth strategy.
• Define and continuously refine differentiated positioning and messaging frameworks across target personas (CISOs, IT leaders, MSPs, VARs, and mid-market decision-makers).
• Translate complex security technologies (endpoint protection, EDR/MDR, threat detection and response, AI-driven security) into compelling, customer-centric narratives.
• Shape portfolio strategy in partnership with Product leadership, influencing roadmap prioritization with market and buyer insights.
• Lead end-to-end global GTM strategy for major product launches, feature releases, pricing and packaging updates.
• Establish scalable launch processes, success metrics, and post-launch accountability tied to pipeline, adoption, and revenue outcomes.
• Ensure messaging consistency across campaigns, web, sales, partners, and field marketing.
• Partner with Demand Generation to translate positioning into high-performing programs that drive awareness, engagement, and conversion.
• Build and institutionalize competitive intelligence frameworks that directly impact win rates and field effectiveness.
• Lead win/loss analysis, customer research, and usage insights to inform strategy and improve market positioning.
• Represent ThreatDown with industry analysts and influencers, strengthening market credibility and category leadership.
• Deliver executive-level sales enablement strategies, including playbooks, battlecards, pitch decks, objection handling guides, and training.
• Partner with Revenue leadership to improve deal velocity, competitive win rates, and average selling price.
• Ensure the field is confident, equipped, and aligned to our core value narrative.
• Build, mentor, and scale a high-performing product marketing team.
• Establish operational rigor, prioritization frameworks, and scalable processes to support rapid growth.
• Serve as a strategic advisor to executive leadership, contributing to annual planning and long-range growth strategies.

Senior Director, Global Product Marketing

Product Manager

• Own and evolve pricing and packaging strategy across cybersecurity products, including tiering, bundling, and monetization models
• Partner with Product Managers across multiple products to shape portfolio-level pricing and packaging, offering guidance and recommendations while respecting product ownership
• Lead competitive analysis and competitive intelligence, translating market insights into actionable strategy and positioning
• Perform financial analysis to evaluate pricing decisions, packaging changes, and product investments, including margin, revenue, and ROI impact
• Partner with Finance on vendor pricing analysis and negotiations, ensuring commercial decisions align with business goals
• Collaborate with stakeholders across Sales, Marketing, Finance, and Leadership to set direction, align priorities, and drive consensus
• Define, track, and communicate business and product metrics such as ARR, NRR, adoption, attach rates, churn, and margin impact
• Develop business cases and data driven recommendations for product investments and strategic initiatives
• Influence roadmap prioritization by connecting customer needs, market opportunity, and financial outcomes
• Support go-to-market efforts through clear value narratives, competitive insights, and measurable success criteria
• Maintain a high bar for attention to detail, ensuring accuracy in pricing, packaging, metrics, and stakeholder communication

Senior Product Manager, Growth & Monetization

Marketing Operations

• Build and deploy campaigns and journeys using Iterable (experience with Responsys, Braze, Exact Target or similar tools welcome)
• Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
• Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels.
• Collaborate with business stakeholders (e.g., Marketing, Product, Analytics) to gather and translate technical specifications into campaigns and automation requirements
• Work with data engineers to help design, implement, and maintain system integrations between Iterable and upstream systems (e.g., HighTouch, Snowflake, eCommerce platforms, data lakes).
• Develop and support data pipelines (batch and real-time) to ensure timely and accurate delivery of audience, events, and transactional data into Iterable
• Own and optimize API-based integrations using Iterable’s REST API and event/webhook framework.
• Implement robust data mapping and transformation logic to align source data structures with Iterable’s user profiles, custom events, and catalog data models.
• Create and manage workflow automation and trigger logic for event-based campaigns (e.g., abandon cart, lifecycle messaging).
• Collaborate with cross-functional teams (Marketing, Data Engineering, Analytics, DevOps) to ensure campaign readiness and data accuracy.