Creative Strategist, Consumer Growth Marketing

Malwarebytes

Creative Strategist at Malwarebytes shaping performance-driven advertising and optimizing creative strategies. Leading collaborative efforts across teams to enhance consumer growth marketing.

Posted 7/3/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $90,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Creative Strategy & Execution
Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns
Develop a deep understanding of our product, our audience, and what makes a piece of creative land, not just look good
Partner closely with internal teams (Brand, Creative, Product, etc.) and external agencies/vendors to brief, review, and iterate on assets. You hold the bar high at every stage
Leverage AI tools to accelerate workflows — research, ideation, scripting, competitive analysis, data dashboards - while ensuring final output is crafted by real people.
Be the creative thought partner people actually want in the room: opinionated, collaborative, and grounded in what the data says.
Performance & Optimization
Monitor creative performance, analyze results, and iterate quickly to optimize creative direction
Build and maintain a testing calendar and creative playbook that scales. Ensure the team doesn't reinvent the wheel every month
Own a reporting framework that clearly surfaces the good, bad, and what to do next
Cross-Functional Collaboration
Work with our ASO team to evaluate new creative, review store content, and build a steady pipeline of experiments across app store placements
Partner with our Social and Content teams to cross-pollinate ideas. You'll test what works organically in paid, and vice versa
Stay sharp on platform trends, algorithm shifts, and competitor activity so we're never lagging behind the industry

Requirements

What you’ll need

2 - 3+ years running creative strategy and performance optimization/testing at scale - ideally for a mid-to-large consumer brand or agency
Hands-on experience with paid channels (Meta, Google UAC/App Campaigns, Apple Search Ads, or similar) and a real understanding of how creative drives performance within each
Familiarity with ASO and how experimentation works in that environment (store screenshots, feature graphics, preview video, etc.)
Creative and analytical in equal measure. You can identify what works and why, then scale it
A communicator who can align external partners, cross-functional teams, and senior stakeholders without losing momentum
Highly organized to run multiple workstreams at once, scrappy enough to move when the situation calls for it
Comfortable using AI to speed up workflows (Claude, ChatGPT, Microsoft CoPilot)
Someone who genuinely loves this craft. You've got big ideas and that energy spills through Slack and Zoom meetings.

Benefits

Comp & perks

Comprehensive medical, dental, and vision insurance coverage
Employee Referral Bonus Program
Wellness programs
401k and employer matching for (US Employees)
Comprehensive Time Off policy
An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Creative DevelopmentPerformance MarketingData AnalysisA/B TestingApp Store Optimization (ASO)Campaign ManagementCreative Playbook CreationCompetitive AnalysisScriptingIterative Design

Soft Skills

CollaborationCommunicationOrganizationCreativityAnalytical Thinking